Advent to acquire Nielsen Global Connect business for USD 2.7 billion

By Akshay Kedari  | Date: 2020-11-02

Advent to acquire Nielsen Global Connect business for USD 2.7 billion

New York-based information and market assessment firm, Nielsen Holdings plc, has reportedly announced to have signed a definitive agreement with Advent International, a global private equity firm. As per the agreement, Advent, in partnership with former CEO of TransUnion James Peck, will acquire business operations of Nielsen Global Connect for USD 2.7 billion.

Sources aware of the development stated that Advent International will support and boost Nielsen Global Connect’s transformation and innovation in consumer as well as market measurement.

Nielsen Global Connect will reportedly become a private firm upon completion of the transaction and will continue to invest in the development as well as the deployment of advanced market measurement solutions.

In this context, sources confirmed that Nielsen Holdings will acquire warrants in the newly formed firm under certain conditions. The company is also planning to utilize the net proceeds to lower its debt and for other corporate purposes.

David Kenny, CEO at Nielsen Holdings, was reported saying that the proceeds from the transaction will also provide the company with financial flexibility for the deployment of business-centric strategy and to expand its reach in the global media marketplace. He added that by leveraging Advent’s expertise, Nielsen will not only create but also define the next-gen consumer and market measurement solutions.

Managing Partner at Advent International, Chris Egan mentioned in a comment that the company had teamed up with James Peck in order to identify a captivating information service provider. He further claimed that Advent is looking forward in accelerating Nielsen Global Connect’s growth.

If reports are to be believed, David Rawlinson will continue to act as the CEO of Nielsen Global Connect and is likely to be a part of the management team. Meanwhile, James Peck will be involved in daily strategic and operational activities of the new private firm, which will be headquartered in Chicago.

For those unfamiliar, Nielsen Global Connect provides data and develops tools that utilize predictive models in order to convert market observations into business decisions. The company will reportedly be renamed to NielsenIQ by early 2021.

Source Credits –

https://ir.nielsen.com/investor-relations/shareholder-information/press-releases/Press-Release-Details/2020/Nielsen-Announces-Sale-of-Global-Connect-Business-to-Advent-International-for-2.7-Billion/default.aspx

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More >>

More News By Akshay Kedari

Google Fi confirms data breach, leaking millions of customer’s data

Google Fi confirms data breach, leaking millions of customer’s data

By Akshay Kedari

Google Fi, Google's cell network operator, has reportedly revealed a data breach, which is most likely related to the T-recent Mobile's security disaster, which allowed hackers to leak millions of customers' personal information. The p...

European semiconductor giant ASML forecasts a sales surge for 2023

European semiconductor giant ASML forecasts a sales surge for 2023

By Akshay Kedari

Dutch semiconductor company ASML has reportedly forecast a revenue jump for the year 2023 as the global semiconductor industry anticipates a reacceleration of growth during the second half of this year. According to the firm, its net sales  f...

Interfor Corporation acquires 100% equity interest in Chaleur Forest Products

Interfor Corporation acquires 100% equity interest in Chaleur Forest Products

By Akshay Kedari

Following this funding, Interfor's long-term debt will hold a weighted average interest of 5.30% Interfor registered a Net Debt to the Invested Capital ratio of nearly 10% as of October 31, 2022 Interfor Corporation, one of the world...

ESR's ARA and Export-Import Bank of China partner in a deal worth US$1B

ESR's ARA and Export-Import Bank of China partner in a deal worth US$1B

By Akshay Kedari

Leading real estate services and investment company, ESR Group Limited, has recently announced that its exclusively-owned subsidiary, ARA and the Export-Import Bank of China have inked a breakthrough collaboration in a deal worth USD 1 billion infras...

Circularise nabs $11M to bring circular economy to industrial supply chains

Circularise nabs $11M to bring circular economy to industrial supply chains

By Akshay Kedari

Leading software platform, Circularise recently announced that it has raised $11.3 million (€11 million) in funding as part of its Series A round in a bid to advance its mission to bring a circular economy to industrial supply chains. The fun...