Affinity acquires Nudge.ai to advance relationship intelligence product

By Akshay Kedari  Date: 2020-03-12

Affinity acquires Nudge.ai to advance relationship intelligence product

Affinity, a noted relationship intelligence platform, has recently announced the acquisition of revenue intelligence platform, Nudge.ai. The acquisition was strategically made to accelerate new relationship intelligence products of Affinity that are geared towards sales teams, through Nudge.ai’s network intelligence and robust set of tools designed to increase sales and build relationships among sales teams across various industries.

Under the terms of the agreement, Affinity will acquire the majority of the Toronto-based company’s product & engineering team as well as the Intellectual Property. The relationship intelligence platform developed by Nudge.ai has been designed to measure account health, analyze deal risk, and ease access to new accounts for sales professionals, among others. Customers of the company include various B2B sales representatives, which adopt its intelligence platform for pipeline acceleration as well as to nurture relationships with corporate decision makers.

To address the declining effectiveness of cold outreach and ever-increasing market competition, sales teams are adopting relationship intelligence platform provided by Affinity to develop a network intelligence and accelerate existing deals. With several Fortune 1000 sales teams and hyper-growth startups, the company’s beta product has already gained significant traction.

Affinity’s CEO, Ray Zhou, has reportedly stated that the company’s goal is to assist working professional in maintaining and building relationships to accomplish the goals of selling products or services. Mr. Zhou considers the acquisition to be crucial as sales representatives and other professionals who rely on their network, can benefit from Nudge.ai’s proficient development team & innovative AI-based relationship intelligence algorithms.

The acquisition will lead to the opening of Affinity’s first global office in Toronto and accelerate the launch of new version of the sales product through expanded operations and technical teams. Steve Woods and Paul Teshima, founders of Nudge.ai, are set to join the new office as advisors.

Nudge.ai CEO & Co-founder, Paul Teshima has stated that the company’s corporate values and commitments clearly align with that of Affinity. The two companies share the same dedication to deliver product excellence in technology-driven workplaces, which will significantly enhance their product vision.

Source credit:

https://www.martechadvisor.com/news/sales-enablement/affinity-acquires-nudgeai-strengthens-its-relationship-intelligence-platform-2/

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Televisa and Univision announce merger; launch a Spanish media company

Televisa and Univision announce merger; launch a Spanish media company

By Akshay Kedari

The collaboration is aimed at expanding the video streaming portfolio in Spanish-speaking markets. Television Univision has raised USD 1 billion in a Series C funding round led by SoftBank Group Corporation. In recent developments, Mexican broad...

Klevu launches Discovery Suite to boost online retail conversion rates

Klevu launches Discovery Suite to boost online retail conversion rates

By Akshay Kedari

Klevu Oy, a leading provider of AI-based search technologies for online retailers, has reportedly launched a comprehensive solution called Discovery Suite that can allow brands to capture shoppers’ intent in order to improve their conversion ra...

SK Group acquires 16.3% stake in VinCommerce for USD 410 million

SK Group acquires 16.3% stake in VinCommerce for USD 410 million

By Akshay Kedari

SK Group of South Korea has purchased 16.3% of Vincommerce, Vietnams leading retail business operator, for USD 410 million in a bid to broaden its presence in the Southeast Asian region’s customer retailer sector. Sources close to the matter s...

Snapchat exploring options to bypass Apple’s upcoming privacy policies

Snapchat exploring options to bypass Apple’s upcoming privacy policies

By Akshay Kedari

Reportedly, American camera and social media company Snap Inc. is exploring different methods to circumvent Apple’s upcoming privacy regulations which will prohibit apps from collecting iPhone user information. Apple’s highly controversi...

SK Innovation might pull its battery business from the United States

SK Innovation might pull its battery business from the United States

By Akshay Kedari

SK Innovation Co., a South Korea-based petrochemical, energy, and e-mobility battery manufacturer, has recently announced its plans of withdrawing its battery operations from America if U.S. President Joe Biden fails to overrule a trade panel decisio...