Affinity acquires Nudge.ai to advance relationship intelligence product
By Akshay Kedari  Date: 2020-03-12

Affinity acquires Nudge.ai to advance relationship intelligence product

Affinity, a noted relationship intelligence platform, has recently announced the acquisition of revenue intelligence platform, Nudge.ai. The acquisition was strategically made to accelerate new relationship intelligence products of Affinity that are geared towards sales teams, through Nudge.ai’s network intelligence and robust set of tools designed to increase sales and build relationships among sales teams across various industries.

Under the terms of the agreement, Affinity will acquire the majority of the Toronto-based company’s product & engineering team as well as the Intellectual Property. The relationship intelligence platform developed by Nudge.ai has been designed to measure account health, analyze deal risk, and ease access to new accounts for sales professionals, among others. Customers of the company include various B2B sales representatives, which adopt its intelligence platform for pipeline acceleration as well as to nurture relationships with corporate decision makers.

To address the declining effectiveness of cold outreach and ever-increasing market competition, sales teams are adopting relationship intelligence platform provided by Affinity to develop a network intelligence and accelerate existing deals. With several Fortune 1000 sales teams and hyper-growth startups, the company’s beta product has already gained significant traction.

Affinity’s CEO, Ray Zhou, has reportedly stated that the company’s goal is to assist working professional in maintaining and building relationships to accomplish the goals of selling products or services. Mr. Zhou considers the acquisition to be crucial as sales representatives and other professionals who rely on their network, can benefit from Nudge.ai’s proficient development team & innovative AI-based relationship intelligence algorithms.

The acquisition will lead to the opening of Affinity’s first global office in Toronto and accelerate the launch of new version of the sales product through expanded operations and technical teams. Steve Woods and Paul Teshima, founders of Nudge.ai, are set to join the new office as advisors.

Nudge.ai CEO & Co-founder, Paul Teshima has stated that the company’s corporate values and commitments clearly align with that of Affinity. The two companies share the same dedication to deliver product excellence in technology-driven workplaces, which will significantly enhance their product vision.

Source credit:

https://www.martechadvisor.com/news/sales-enablement/affinity-acquires-nudgeai-strengthens-its-relationship-intelligence-platform-2/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Sirius Computer buys Advanced Systems Group to expand western presence
Sirius Computer buys Advanced Systems Group to expand western presence
By Akshay Kedari

Sirius Computer Solutions, Inc. which is a prominent national IT solutions integrator, has recently announced it has bought Advanced Systems Group, based in Denver. The purchase had been closed on May 31 and will help Sirius majorly expand its footpr...

SK Telecom launches TEAC applications to support 5G startups
SK Telecom launches TEAC applications to support 5G startups
By Akshay Kedari

SK Telecom, a South Korean telecommunications firm, has recently launched TEAC (TIP Ecosystem Acceleration Center) program applications to produce new and advanced growth drivers with the help of next-gen 5G edge services to aid businesses as they co...

SpaceX halts 1st astronaut launch due to stormy weather in Florida
SpaceX halts 1st astronaut launch due to stormy weather in Florida
By Akshay Kedari

SpaceX, an American aerospace and space transportation services provider, has reportedly halted its 1st U.S. astronaut launch into orbit from Florida in 9 years. This landmark moment for the company and NASA has recently been hindered by the stormy w...

UV Angel ties up with Smile One Services, launches new dental products
UV Angel ties up with Smile One Services, launches new dental products
By Akshay Kedari

UV Angel, a company renowned in the field of pathogen control technology, has recently announced that it has partnered with Smile One Services, which is dental service organization (DSO)  based in Michigan. Reportedly, the partnership has been i...

LinkedIn Audience Network prefers IAS to offer native ad brand safety
LinkedIn Audience Network prefers IAS to offer native ad brand safety
By Akshay Kedari

Integral Ad Science (IAS), a renowned leader in digital ad verification, has recently announced its agreement with the LinkedIn Audience Network to offer brand safety to native ads on mobile, web, in-app and desktop. The integration tends to utilize ...