Affinity acquires Nudge.ai to advance relationship intelligence product
By Akshay Kedari  Date: 2020-03-12

Affinity acquires Nudge.ai to advance relationship intelligence product

Affinity, a noted relationship intelligence platform, has recently announced the acquisition of revenue intelligence platform, Nudge.ai. The acquisition was strategically made to accelerate new relationship intelligence products of Affinity that are geared towards sales teams, through Nudge.ai’s network intelligence and robust set of tools designed to increase sales and build relationships among sales teams across various industries.

Under the terms of the agreement, Affinity will acquire the majority of the Toronto-based company’s product & engineering team as well as the Intellectual Property. The relationship intelligence platform developed by Nudge.ai has been designed to measure account health, analyze deal risk, and ease access to new accounts for sales professionals, among others. Customers of the company include various B2B sales representatives, which adopt its intelligence platform for pipeline acceleration as well as to nurture relationships with corporate decision makers.

To address the declining effectiveness of cold outreach and ever-increasing market competition, sales teams are adopting relationship intelligence platform provided by Affinity to develop a network intelligence and accelerate existing deals. With several Fortune 1000 sales teams and hyper-growth startups, the company’s beta product has already gained significant traction.

Affinity’s CEO, Ray Zhou, has reportedly stated that the company’s goal is to assist working professional in maintaining and building relationships to accomplish the goals of selling products or services. Mr. Zhou considers the acquisition to be crucial as sales representatives and other professionals who rely on their network, can benefit from Nudge.ai’s proficient development team & innovative AI-based relationship intelligence algorithms.

The acquisition will lead to the opening of Affinity’s first global office in Toronto and accelerate the launch of new version of the sales product through expanded operations and technical teams. Steve Woods and Paul Teshima, founders of Nudge.ai, are set to join the new office as advisors.

Nudge.ai CEO & Co-founder, Paul Teshima has stated that the company’s corporate values and commitments clearly align with that of Affinity. The two companies share the same dedication to deliver product excellence in technology-driven workplaces, which will significantly enhance their product vision.

Source credit:

https://www.martechadvisor.com/news/sales-enablement/affinity-acquires-nudgeai-strengthens-its-relationship-intelligence-platform-2/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Medtronic to acquire Companion Medical to expand diabetes business
Medtronic to acquire Companion Medical to expand diabetes business
By Akshay Kedari

Medtronic plc, the global leader in medical technologies, has reportedly announced that it is planning to acquire insulin pen manufacturer Companion Medical. The acquisition gives Medtronic access to Companion Medical’s ‘InPen’, wh...

RADCOM introduces automated assurance solution for 5G technology
RADCOM introduces automated assurance solution for 5G technology
By Akshay Kedari

5G technology has been in the headlines for quite a while. Next-generation technology has the potential to transform almost every sector across the world. However, as 5G becomes reality, it has become imperative for service providers to prevent degra...

Sprout to expand wellness solutions lineup by acquiring Vivametrica
Sprout to expand wellness solutions lineup by acquiring Vivametrica
By Akshay Kedari

Sprout, a Canadian company that focuses on delivering innovative solutions for workplace wellbeing, has recently announced the acquisition of predictive health data analytics firm, Vivametrica. According to reliable sources, Sprout plans to enhance t...

Uber halts decision to shift APAC headquarters from Singapore
Uber halts decision to shift APAC headquarters from Singapore
By Akshay Kedari

Uber Technologies Inc., the American ride-hailing giant, has reportedly halted the company’s decision to relocate its Asia Pacific headquarters from Singapore to Hong Kong until December 2022. Sources cite that the company’s decision was...

PCI Pharma extends global clinical supply-chain services in Europe
PCI Pharma extends global clinical supply-chain services in Europe
By Akshay Kedari

U.S. based biopharmaceutical and pharma outsourcing services company, PCI Pharma services has reportedly announced that it reached a noteworthy milestone through the development of COE (Clinical Center of Excellence) in Berlin. According to credible...