Affinity acquires Nudge.ai to advance relationship intelligence product

By Akshay Kedari  Date: 2020-03-12

Affinity acquires Nudge.ai to advance relationship intelligence product

Affinity, a noted relationship intelligence platform, has recently announced the acquisition of revenue intelligence platform, Nudge.ai. The acquisition was strategically made to accelerate new relationship intelligence products of Affinity that are geared towards sales teams, through Nudge.ai’s network intelligence and robust set of tools designed to increase sales and build relationships among sales teams across various industries.

Under the terms of the agreement, Affinity will acquire the majority of the Toronto-based company’s product & engineering team as well as the Intellectual Property. The relationship intelligence platform developed by Nudge.ai has been designed to measure account health, analyze deal risk, and ease access to new accounts for sales professionals, among others. Customers of the company include various B2B sales representatives, which adopt its intelligence platform for pipeline acceleration as well as to nurture relationships with corporate decision makers.

To address the declining effectiveness of cold outreach and ever-increasing market competition, sales teams are adopting relationship intelligence platform provided by Affinity to develop a network intelligence and accelerate existing deals. With several Fortune 1000 sales teams and hyper-growth startups, the company’s beta product has already gained significant traction.

Affinity’s CEO, Ray Zhou, has reportedly stated that the company’s goal is to assist working professional in maintaining and building relationships to accomplish the goals of selling products or services. Mr. Zhou considers the acquisition to be crucial as sales representatives and other professionals who rely on their network, can benefit from Nudge.ai’s proficient development team & innovative AI-based relationship intelligence algorithms.

The acquisition will lead to the opening of Affinity’s first global office in Toronto and accelerate the launch of new version of the sales product through expanded operations and technical teams. Steve Woods and Paul Teshima, founders of Nudge.ai, are set to join the new office as advisors.

Nudge.ai CEO & Co-founder, Paul Teshima has stated that the company’s corporate values and commitments clearly align with that of Affinity. The two companies share the same dedication to deliver product excellence in technology-driven workplaces, which will significantly enhance their product vision.

Source credit:

https://www.martechadvisor.com/news/sales-enablement/affinity-acquires-nudgeai-strengthens-its-relationship-intelligence-platform-2/

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Mark Zuckerberg planning to rebrand Facebook to reflect metaverse focus

Mark Zuckerberg planning to rebrand Facebook to reflect metaverse focus

By Akshay Kedari

There have been many businesses that have rebranded themselves to alter their identity with time. Following the league, social networking giant Facebook is also reportedly planning to rebrand the firm with a new name. On October 28, Chief Executive ...

Formula One teams to test second-generation biofuel during 2022 season

Formula One teams to test second-generation biofuel during 2022 season

By Akshay Kedari

The leading motorsport intends to achieve net-zero carbon status by the end of this decade. F1 has ruled out switching to an all-electric powertrain such as in Formula E. With increasing significance towards green mobility, Formula One teams are...

Apple’s iPhone 13 production may take a hit due to global chip shortage

Apple’s iPhone 13 production may take a hit due to global chip shortage

By Akshay Kedari

Apple Inc. is likely to cut down production of its iPhone 13 model by approximately 10 million units on account of the global chip shortage. The American multinational technology company was previously expected to manufacture 90 million units of the ...

Israel's GoTo Global acquires German e-moped sharing platform emmy

Israel's GoTo Global acquires German e-moped sharing platform emmy

By Akshay Kedari

Israel-based multimodal vehicle sharing services provider GoTo Global Mobility Ltd. has reportedly acquired Germany’s shared e-scooter company emmy. The acquisition will allow GoTo Global to enter the German market as well as accelerate its Eur...

German airline Lufthansa adds four new planes to its A350 fleet

German airline Lufthansa adds four new planes to its A350 fleet

By Akshay Kedari

Deutsche Lufthansa AG recently revealed that it has agreed to take four new Airbus A350-900 long-haul passenger aircraft on lease, utilizing newer planes that are left grounded as airlines reorganize their balance sheets in the wake of the ...