BritBox hits one million subscribers while maintaining low-churn rates

By Akshay Kedari  | Date: 2020-03-06

BritBox hits one million subscribers while maintaining low-churn rates

BritBox, the digital video subscription platform from ITV and BBC Studios, recently announced that it has touched one million subscribers. Reportedly, the digital streaming network, which currently owns the largest lineup of British television, continues to be the most rapidly-scaling targeted stand-alone SVOD network since its inception in March 2017.

A major reason for BritBox’s growth can be credited to its decision to cater to the underserved 45 years and older audience of women while strategically offering them a variety of unparalleled British shows. In fact, by constantly supporting this segment with high-quality content, the platform has managed to gain incomparable loyalty from this group. This can further be verified by its unparalleled metric and low single-digit churn rate, which is a major achievement in today's multi-SVOD environment.

Speaking on the development, Soumya Sriraman, CEO & President, BritBox said that this achievement comes as an incredible milestone for the company. Moreover, the company believes its content list of new and known British TV shows is a potent mixture of programming which continues to shine over time.

Meanwhile, Tim Davie, CEO, BBC Studios, commented that this is a remarkable achievement for an SVOD service. Achieving one million subscribers means that a huge section of the audience is still discovering as well as enjoying BritBox's highly engaging content which encompasses classic and new British shows. Additionally, BBC looks forward to the streaming service continuing this growth as it reaches new heights.

After the recent success of BritBox North America, the streaming service has decided to step into the Australian streaming market. Reportedly, BritBox is planning to launch its platform later in 2020 and would offer a plethora of rich British content.

Moreover, in a move to accelerate its upward trajectory, the company is planning to implement a more comprehensive strategy, based on its previous experience. In addition to this, BritBox Australia would also hire a local team, which would also include a country manager.

Source Credit: https://www.prnewswire.com/news-releases/britbox-streaming-service-achieves-one-million-subscribers-301016962.html

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

McDonald’s to leave Russia after 30 years amidst Ukraine’s invasion

McDonald’s to leave Russia after 30 years amidst Ukraine’s invasion

By Akshay Kedari

After Ukraine’s invasion, multinational fast-food giant McDonald's Corp. is reportedly planning to sell all its restaurants in Russia, pulling operations from the nation after 30 years. The world's biggest fast-food chain closed 847 ...

Berlin’s GetHenry bags USD 17.4 Mn seed funding for business expansion

Berlin’s GetHenry bags USD 17.4 Mn seed funding for business expansion

By Akshay Kedari

GetHenry, a Berlin-based company that offers couriers and logistics organizations electric last-mile delivery bikes, has reportedly raised USD 17.4 million seed round to grow its operations across Europe. The latest investment round was led by LocalG...

Ferrari to equip the upcoming Purosangue with its trademark V12 engine

Ferrari to equip the upcoming Purosangue with its trademark V12 engine

By Akshay Kedari

Italian luxury sports car manufacturer Ferrari S.p.A. will equip its much-awaited Purosangue SUV with a 12-cylinder engine, as it focused more on fuel-efficient models. Confirming the news, Ferrari Chief Executive Benedetto Vigna claimed that the com...

White House to spend USD 3 billion on EV battery manufacturing in U.S.

White House to spend USD 3 billion on EV battery manufacturing in U.S.

By Akshay Kedari

According to reliable sources, the Biden administration is planning to provide USD 3 billion in finance to reinforce EV battery manufacturing capabilities in the United States. The apparent funds will be issued by the Department of Energy from Presid...

Telefonica eyeing Israel’s high-tech sector to improve its portfolio

Telefonica eyeing Israel’s high-tech sector to improve its portfolio

By Akshay Kedari

Telefonica S.A. is planning to increase its investments in Israel’s high-tech sector this year, a senior official reported recently. The company, which is Europe’s third-largest telecommunications company, is also eyeing the country&rsquo...