China-based Ctrip enters into a strategic partnership with Oyo
By Akshay Kedari  Date: 2019-05-29

China-based Ctrip enters into a strategic partnership with Oyo

The collaboration between the two giants will add value to the hospitality landscape of China by empowering both the demand and supply side.

China’s leading online travel agency (OTA) Ctrip has reportedly announced that it has signed a strategic agreement with Oyo, backed by Softbank, to partner and generate demand by providing access to customers of both brands in China. The partnership comes after Ctrip acquired stake of Naspers in MakeMyTrip.

Reportedly, under the partnership, Oyo and Ctrip will work to help asset owners around multiple areas, including improving and upskilling the talent pool, offering marketing support and greater visibility online, harnessing technology, increasing customer traffic to the listing of hotel and streamlining operations regarding bookings generated from Ctrip.

Sam Shih, COO, Oyo China, reportedly stated that the multi-brand strategy of the company enables to meet the needs of every type of traveler and the collaboration with Ctrip provides an opportunity to extend the offerings to millions of discerning Chinese travelers looking for standardized, quality offerings. As the second-largest hotel chain of the country, Oyo is seeking the remarkable reach that Ctrip holds as China’s largest OTA, to steer travelers to 10,000 of the company’s hotels around 320 cities, he further added.

Reportedly, Oyo Jiudian (Hotels) has more than 450,000 exclusive rooms in 10,000 hotels across China.

Maninder Gulati, Global Chief Strategy Officer, Oyo, reportedly stated that with Ctrip, the country’s largest OTA, serving more than 300 million registered customers, the company aims to develop a multi-dimensional full-service value chain covering every segment of travel. The collaboration between the two giants will add value to the hospitality landscape of China by empowering both the demand and supply side, he further added.

Last month, MakeMyTrip had announced a change in its shareholding basis as Ctrip International and Naspers signed a share exchange transaction deal. Naspers has traded its entire shareholding in MakeMyTrip for newly issued shares of Ctrip and Ctrip acquired shareholding of Naspers in MakeMyTrip.

Source credit: https://www.moneycontrol.com/news/business/startup/oyo-enters-into-a-strategic-partnership-with-chinas-ctrip-4027421.html

https://www.cnbctv18.com/startup/oyo-enters-into-strategic-partnership-with-chinas-online-travel-agency-ctrip-3485541.htm

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

RADCOM introduces automated assurance solution for 5G technology
RADCOM introduces automated assurance solution for 5G technology
By Akshay Kedari

5G technology has been in the headlines for quite a while. Next-generation technology has the potential to transform almost every sector across the world. However, as 5G becomes reality, it has become imperative for service providers to prevent degra...

Sprout to expand wellness solutions lineup by acquiring Vivametrica
Sprout to expand wellness solutions lineup by acquiring Vivametrica
By Akshay Kedari

Sprout, a Canadian company that focuses on delivering innovative solutions for workplace wellbeing, has recently announced the acquisition of predictive health data analytics firm, Vivametrica. According to reliable sources, Sprout plans to enhance t...

Uber halts decision to shift APAC headquarters from Singapore
Uber halts decision to shift APAC headquarters from Singapore
By Akshay Kedari

Uber Technologies Inc., the American ride-hailing giant, has reportedly halted the company’s decision to relocate its Asia Pacific headquarters from Singapore to Hong Kong until December 2022. Sources cite that the company’s decision was...

PCI Pharma extends global clinical supply-chain services in Europe
PCI Pharma extends global clinical supply-chain services in Europe
By Akshay Kedari

U.S. based biopharmaceutical and pharma outsourcing services company, PCI Pharma services has reportedly announced that it reached a noteworthy milestone through the development of COE (Clinical Center of Excellence) in Berlin. According to credible...

Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
By Akshay Kedari

French software company, Dassault Systèmes has recently revealed plans to enhance its 3DEXPERIENCE platform’s collaborative data science abilities, allowing customers to take advantage of their data patrimony by taking part in new v...