DoubleVerify takes over digital video technology provider Zentrick

By Akshay Kedari  Date: 2019-02-21

DoubleVerify takes over digital video technology provider Zentrick

Middleware of Zentrick eliminates video breakage by over 50% by reducing load times and weeding out multiple forms of latency.

New York-based marketing measurement software and analytics provider DoubleVerify has reportedly announced that it has acquired the digital video technology firm Zentrick. As per trusted sources, Zentrick provides middleware for online video advertising.

Reportedly, Zentrick’s software assists publishers to detect and resolve issues behind video brokerage as it eliminates the technical latency and overhead associated with supporting numerous third-party data integrations.

Sources familiar with the development claim that the software also eliminates video brokerage by over 50% by reducing load times and weeding out multiple forms of latency. Reportedly, third-party service providers gain from equal access and seamless platform activation to the video playback data which is required to power their services.

The Chief Executive Officer of DoubleVerify, Wayne Gattinella commented that the mission of the firm is to drive the new standard of marketing performance which provides advertisers confidence and clarity in their digital investment. Reducing ad breakage has a direct effect on the performance of online advertising which would resonate across the ecosystem, Gattinella further explained.

According to a press release by DoubleVerify, the worldwide spending on video advertising rose to USD 28 billion in 2018. Presently, more than 30 percent of video advertisements being sold are not able to be delivered by publishers owing to the highly fragmented ecosystem which is required to support the growth in video ad delivery. Moreover, there are various forms of technical breakage in the ad delivery chain.

The Co-founder of Zentrick, Pieter Mees was reportedly quoted saying that the entire team of the company is delighted to join forces with a rapidly-expanding, global firm like DoubleVerify which has a best-in-class verification offering. Combining expertise of DoubleVerify’s industrywide platform with digital video technology of Zentirck would accelerate the efforts of the company to simplify and streamline ad performance, Mees further added.

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Boeing expects European carriers to have 8,705 new airplanes by 2040

Boeing expects European carriers to have 8,705 new airplanes by 2040

By Akshay Kedari

Aerospace major Boeing is anticipating the European commercial aviation industry to need nearly 8,705 new airplanes by 2040. The requirement will be driven by the growing leisure travel market and focus towards replacing the current fleet with more f...

Facebook to drop staunch defensive stance to revamp its public image

Facebook to drop staunch defensive stance to revamp its public image

By Akshay Kedari

Facebook CEO Mark Zuckerberg has reportedly approved a new initiative named Project Amplify, which will consist of implementing various strategies to shed a positive light on the social media giant’s public image. The idea, which was conceived...

Shell intends to scale its Sustainable Aviation Fuel production by 2025

Shell intends to scale its Sustainable Aviation Fuel production by 2025

By Akshay Kedari

Multinational oil and gas company Royal Dutch Shell plc is reportedly planning to begin scaling the production of low carbon jet fuel by 2025, to promote the practice of greenhouse gas emission reduction among the world’s airlines. The oil gia...

Fintech firm Xendit becomes a unicorn following USD 150 million funding

Fintech firm Xendit becomes a unicorn following USD 150 million funding

By Akshay Kedari

Indonesian financial technology company Xendit has reportedly secured USD 150 million during a Series C funding round which was led by Tiger Global. Other investors that participated in the latest fundraising included Justin Kan’s Goat Capital,...

Samsung Biologics to participate in 2050 carbon-neutral initiative

Samsung Biologics to participate in 2050 carbon-neutral initiative

By Akshay Kedari

South Korean biotechnology firm Samsung Biologics recently revealed the signing of a Memorandum of Understanding (MoU) to join the ‘Frontier 1.5D initiative’ to devise a climate risk management model. The company is set to join the 2050 C...