LinkedIn Audience Network prefers IAS to offer native ad brand safety
By Akshay Kedari  Date: 2020-05-26

LinkedIn Audience Network prefers IAS to offer native ad brand safety

Integral Ad Science (IAS), a renowned leader in digital ad verification, has recently announced its agreement with the LinkedIn Audience Network to offer brand safety to native ads on mobile, web, in-app and desktop. The integration tends to utilize the predictive technology of the IAS as well as the real-time data to ensure that the campaigns activated with the help of the LinkedIn Audience Network are brand safe and fraud-free.

The marketers have been relying on the Audience Network of LinkedIn to be able to reach the millions of high-value professionals through third-party, trusted publishers. After the integration of IAS, the advertisements will be able to have an extra layer of brand protection to be able to deliver the message confidently in major trusted environments.

The integration will be filtering out major risk inventory automatically before they place a bid for different campaigns on the LinkedIn Audience Network.

IAS’ Chief Executive Officer, Lisa Utzschneider said that the relation between the firms brings in together the strengths of highly trusted platforms for joining forces so that the marketers will be able to activate the ads confidently over the brand-safe inventory, looking for the correct environments for different campaigns. 

Utzschneider further added that the company is capable of providing the best level of brand safety protection for various markets on its platform as the first platform-wide brand safety partner of the LinkedIn Audience network.

The marketers have found it even more important to be able to secure the best possible return from the investments across media. IAS tends to give out full coverage to make sure that whenever they place an ad, it reaches out to real people in the correct environments with the capability of making a major impact.

 

Source Credit- https://www.benzinga.com/pressreleases/20/05/n16103073/ias-chosen-to-provide-brand-safety-across-the-linkedin-audience-network

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Abcam & Cancer Research UK join forces to accelerate cancer research
Abcam & Cancer Research UK join forces to accelerate cancer research
By Akshay Kedari

Cancer Research UK, one of the world's biggest independent funder of cancer research, has recently joined forces with Abcam plc, a leading developer of life science tools and reagents, to commercialize and develop novel custom antibodie...

Kerbal Space Program unveils new ESA missions simulation update
Kerbal Space Program unveils new ESA missions simulation update
By Akshay Kedari

Kerbal Space Program, a space flight simulator video game, has launches its new Shared Horizons update across the European frontier. Reportedly, this new update would allow players to recreate ESA (European Space Agency) missions to Mercury and to a ...

Google acquires Canadian augmented reality wearables firm North
Google acquires Canadian augmented reality wearables firm North
By Akshay Kedari

In a recent turn of events, a Canada based augmented reality (AR) wearables company North, has reportedly been acquired by Google for an undisclosed valuation. Based on the reports from Globe and Mail, the deal accounted for USD 180 million. For tho...

Librestream raises $24M through CBGF-led Series-D funding round
Librestream raises $24M through CBGF-led Series-D funding round
By Akshay Kedari

Winnipeg based augmented worker enterprise solutions provider, Librestream, has reportedly raised an amount of $24 million through a Series-D funding round led by Canadian Business Growth Fund (CBGF). The company will use the procured funds to boost ...

John Lewis to soon unveil its biomethane gas filling station
John Lewis to soon unveil its biomethane gas filling station
By Akshay Kedari

UK-based retail giant, John Lewis Partnership has recently announced construction of its dedicated biomethane gas filling station in an effort to curb carbon emission. This move is deemed to be a part of the its vision to become carbon neutral across...