Mark Zuckerberg planning to rebrand Facebook to reflect metaverse focus

By Akshay Kedari  | Date: 2021-10-21

Mark Zuckerberg planning to rebrand Facebook to reflect metaverse focus

There have been many businesses that have rebranded themselves to alter their identity with time. Following the league, social networking giant Facebook is also reportedly planning to rebrand the firm with a new name.

On October 28, Chief Executive Officer Mark Zuckerberg will reveal the company's new name during the annual Connect conference. The rebranding for Facebook is more than simply a name change as it will reflect the company's expanding goals and concentration on a new area, “the metaverse”.

The rebranding is likely to involve the blue Facebook app as one of many products managed by a parent company that also oversees WhatsApp, Instagram, Oculus, and others.

Facebook's rebranding also indicates that it wants to be known for more than just as social networking platform. The timing seems appropriate, given the unwanted attention that Facebook is currently receiving, with the recent whistleblower allegations further adding to the company's woes.

The networking giant has been quietly laying the basis for a greater focus on future technology. It also established a specialized metaverse team this past summer, sources cited.

Commenting on metaverse, Zuckerberg claimed that it is going to be an integral part of the next chapter for the way that the internet progresses after the mobile internet.

However, Facebook is not the only well-known mainstream tech giant to alter its name as its aspirations broaden. In 2016 for instance, Snapchat was renamed Snap Inc., back when it began referring itself as a camera-centric company while unveiling its first set of camera spectacles.

Even Google restructured altogether under the Alphabet holding company in 2015, partly to indicate that it was no longer just a search engine but also a gigantic conglomerate with subsidiaries developing self-driving cars and healthcare technology.

Source Credit-

https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More >>

More News By Akshay Kedari

Federal Reserve increases interest rates amidst US banks’ failure

Federal Reserve increases interest rates amidst US banks’ failure

By Akshay Kedari

Despite the instability in the global financial market, the U.S. central bank has hiked its interest rates once again. The Federal Reserve has reportedly increased its rate by 0.25 percentage points. While the institution has warned other banks that ...

Apple delays employee bonuses, stops hiring amid cost-cutting efforts

Apple delays employee bonuses, stops hiring amid cost-cutting efforts

By Akshay Kedari

Apple has reportedly decided to delay the bonuses of certain divisions, alongside a halt on new hiring as part of its efforts to cut back costs. With this move, the firm joins its peers in Silicon Valley in trying to optimize workload during tough ti...

China focuses on growth of renewable energy usage amid coal boom

China focuses on growth of renewable energy usage amid coal boom

By Akshay Kedari

China is making rapid progress in limiting the emission of carbon by focusing on the expansion of renewable energy. According to the Global Energy Monitor, in 2022, China has approved its highest number of new coal-fired plants since 2015. This ha...

China factories expand production, record fastest pace in the decade

China factories expand production, record fastest pace in the decade

By Akshay Kedari

China’s manufacturing activity has reportedly shown rapid growth at the fastest pace of the decade, following the lifting of the COVID-19 restrictions in late 2022. The country’s official purchasing managers’ index (PMI) rose to 52....

Amazon employees sound off on recent work from office policy

Amazon employees sound off on recent work from office policy

By Akshay Kedari

Amazon employees have reportedly expressed disagreement about the company recent mandates asking employees to return to office for work. This included the spamming of an internal website with messages of opposition against the new policy. An inter...