Netflix starts testing Tik-Tok style short video feature for kids

By Akshay Kedari  Date: 2021-11-10

Netflix starts testing Tik-Tok style short video feature for kids

Netflix is reportedly testing its new feature called ‘Kids Clips’ which will play short video clips from existing movies and shows in the kids content library. These videos will be updated automatically as new shows and movies are added to the platform.

Sources claim that children will be allowed to access only 10 to 20 clips in one go, so as to limit the amount of time spent on the app. There will also be an emoticon button that can be used to like videos and add the related movie or TV show to Netflix’s 'My List' tab.

The latest feature, spotted by an iOS developer, appears to be similar to Netflix's 'Fast laughs' feature. Fast Laughs displays funny clips from various shows and movies available on Netflix in a vertical TikTok and Instagram Reels-style structure that enables users to swipe up to watch videos.

However, Kids Clips will be displayed in a horizontal format like other shows and movies that are presented on the platform.

Notably, Netflix has emphasized that TikTok is one of its major rivals in past earnings reports, suggesting that these new features seek to steal viewership from the service by providing more short-form content. The feature is currently being tested in the United States, Latin America, Canada, Ireland, and Australia, but has not been made official yet.

Netflix is looking to engage the younger audience by making it easier to find content on the platform. The company previously experimented with various functionalities such as 'Play Something,' which plays episodes from random shows and movies.

Speaking of experimentation, the streaming platform has recently entered the mobile gaming market for Android users. Netflix now offers 5 new games which can be downloaded from the Google Play Store, two of which are based on its original show 'Stranger Things’.

 Source credit:

https://www.businessinsider.in/tech/enterprise/news/netflix-to-launch-tiktok-like-short-video-feature-for-kids-content/articleshow/87601714.cms

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Twitch launches ‘Suspicious User Detection’ tool to track ban evaders

Twitch launches ‘Suspicious User Detection’ tool to track ban evaders

By Akshay Kedari

Twitch is reportedly stepping up its efforts to curtail harassment, with a new tool powered by machine learning to identify people who could be trying to avoid bans. It is the company’s most recent addition for dealing with issues like hate rai...

Thermo Fisher claims its tests can detect Omicron variant accurately

Thermo Fisher claims its tests can detect Omicron variant accurately

By Akshay Kedari

The emergence of the Omicron variant of coronavirus, which has forced some countries to once again seal off their borders, is being seen as a catalyst to prolonging the pandemic. The accurate detection of the variant is a major concern, however, Ther...

Motorway obtains unicorn status following a USD 190 Mn Series C funding

Motorway obtains unicorn status following a USD 190 Mn Series C funding

By Akshay Kedari

U.K-based secondhand car auction platform Motorway has reportedly secured USD 190 million in Series C funding round. This has allowed the startup to acquire a unicorn status, with a total valuation of more than USD 1 billion. The funding round was l...

Spotify found testing TikTok-style short vertical video feed in its app

Spotify found testing TikTok-style short vertical video feed in its app

By Akshay Kedari

Spotify is reportedly testing a TikTok-style vertical video feature in its popular music streaming app.  The option will allow users to scroll through the vertical music videos as well as either like them or skip them. Sources claimed that this...

General Motors to deliver Hummer electric pickups starting December

General Motors to deliver Hummer electric pickups starting December

By Akshay Kedari

Edition 1 model of Hummer pickup accounted for 80% of the total reservation. The EV pickup truck boasts a driving range of 329 miles. Automotive giant General Motors Co will reportedly start the delivery of its GMC hummer EV from December onward...