PBR Hard Coffee turning out to be a favorite across Maine test market
By Akshay Kedari  Date: 2019-07-26

PBR Hard Coffee turning out to be a favorite across Maine test market
  • Maine is one of just five states where PBR is testing the alcoholic beverage.
     
  • Hard Coffee is a malt liquor, milk, and coffee concoction that contains 5% alcohol by volume.

Pabst Brewing Company, a Wisconsin-based American liquor and beer company, has reportedly launched its new alcoholic beverage, Pabst Blue Ribbon Hard Coffee (Hard Coffee) across five states including Maine for testing and reports cite that the hard coffee is creating a buzz throughout Maine.

According to reports, Hard Coffee is a coffee, milk, and malt liquor concoction that contains 5% alcohol by volume. Since its release in early July, the beverage has amassed such prominence that some shops are finding it hard to keep the product in stock. Along with Maine, Pabst is also testing its coffee in Georgia, Florida, New Jersey and Pennsylvania before extending to other markets.

Pabst Brand Manager, John Newhouse stated that company selected Maine because Northeast drinks ample amount of coffee and merchants across Maine were eager to have this product in their stores. Newhouse further stated that distributors are crucial for product sales, hence the company takes their input seriously.

The General Manager of Roopers Beverage & Redemption store chain, Tony Olmstead stated that PBR Hard Coffee has been the hottest selling item this summer season. Olmstead further added that it tastes like iced coffee from Dunkin Donuts that includes alcohol in it. Maine has always done good with PBR, which could be the prime reason behind PBR choosing the store.   

Pabst is not the first company to come up with the idea of alcoholic iced coffee. Prior to Pabst, Bad Larry’s launched Cold Hard Coffee in 2017 across the Midwest. Furthermore, Cafe Agave Spiked Cold Brew also offers 12.5% alcohol in flavors such as salted caramel and mocha.

It is too soon to tell whether PBR Hard Coffee possesses the staying power that would make it a permanent fixture of the region’s alcoholic beverage offerings.

Source Credits : https://www.pressherald.com/2019/07/24/pbr-hard-coffee-creating-a-buzz-in-maine-test-market/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

RADCOM introduces automated assurance solution for 5G technology
RADCOM introduces automated assurance solution for 5G technology
By Akshay Kedari

5G technology has been in the headlines for quite a while. Next-generation technology has the potential to transform almost every sector across the world. However, as 5G becomes reality, it has become imperative for service providers to prevent degra...

Sprout to expand wellness solutions lineup by acquiring Vivametrica
Sprout to expand wellness solutions lineup by acquiring Vivametrica
By Akshay Kedari

Sprout, a Canadian company that focuses on delivering innovative solutions for workplace wellbeing, has recently announced the acquisition of predictive health data analytics firm, Vivametrica. According to reliable sources, Sprout plans to enhance t...

Uber halts decision to shift APAC headquarters from Singapore
Uber halts decision to shift APAC headquarters from Singapore
By Akshay Kedari

Uber Technologies Inc., the American ride-hailing giant, has reportedly halted the company’s decision to relocate its Asia Pacific headquarters from Singapore to Hong Kong until December 2022. Sources cite that the company’s decision was...

PCI Pharma extends global clinical supply-chain services in Europe
PCI Pharma extends global clinical supply-chain services in Europe
By Akshay Kedari

U.S. based biopharmaceutical and pharma outsourcing services company, PCI Pharma services has reportedly announced that it reached a noteworthy milestone through the development of COE (Clinical Center of Excellence) in Berlin. According to credible...

Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
By Akshay Kedari

French software company, Dassault Systèmes has recently revealed plans to enhance its 3DEXPERIENCE platform’s collaborative data science abilities, allowing customers to take advantage of their data patrimony by taking part in new v...