Pomelo opts for AI-based Partnerize partnership automation solution
By Akshay Kedari  Date: 2020-03-13

Pomelo opts for AI-based Partnerize partnership automation solution
  • Pomelo will be leveraging Partnerize platform to monitor its revenue partnerships in Southeast Asian trading regions
  • The selection is part of a broader strategy to incorporate innovative techs and optimize workflows

Partnerize, a leading provider of automation solutions for brands across the world, has recently announced that a renowned digital platform in Asia, Pomelo has selected Partnerize Platform as its sole partnership automation solution to boost growth.

The Partnerize Partnership Automation Platform powered by AI essentially combines the industry-leading management tools as well as the data-driven intelligence that is important in the cracking of maximum ROI from all the partnerships.

Apparently, the decision of Pomelo to select Partnerize for its platform can be a part of a broader strategy to incorporate a collection of innovative technologies and help the fashion-tech firm to optimize workflows and create a 360-degree view of all their customers.

Pomelo leverages the best technology and keeping it in line with its omnichannel strategy, it shall use the technology to capture business insights and smoothen customer experience. The company will be using the platform to raise the partner-driven sales, expand the partner ecosystem with newer partners and ensure correct revenue and traffic attribution.

Pomelo’s CMO, Jean Thomas said that the goal of the company has been to connect the offline and online experience for the customers. Pomelo is confident that Partnerize platform will help the company achieve the goal while also helping it ramp up its efforts in marketing in a scalable and efficient way.

According to reliable sources, one of the key factors for the selection was credited to the smooth Partnerize integration with the deep linking as well as mobile measurement platform of Pomelo, Branch.

Most of the sales of Pomelo are made on mobile phones wherein cross-device and comprehensive mobile tracking has been considered as an important element for any performance marketing program. It is to ensure that all the partners are credited with every conversion they drive.

 

Source Credit- https://martechseries.com/sales-marketing/customer-experience-management/pomelo-selects-partnerize-exclusive-partnership-automation-solution/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

FMCG firms resort to marginal hike to cope with raw material inflation
FMCG firms resort to marginal hike to cope with raw material inflation
By Akshay Kedari

The recent inflation in raw materials has reportedly prompted players in the FMCG sector to take price hike measures for their products, in a bid to maintain the revenues. According to reliable sources, some FMCG companies, including Marico, have al...

boAt raises USD 100 million in funding from Warburg Pincus
boAt raises USD 100 million in funding from Warburg Pincus
By Akshay Kedari

Indian consumer electronics brand, boAt, has reportedly secured funding of USD 100 million from Warburg Pincus, a New-York-based private equity firm, at a USD 300 million valuation. The company will utilize these funds to expand its product portfoli...

Elevar Therapeutics and Inceptua partner to commercialize Apealea®
Elevar Therapeutics and Inceptua partner to commercialize Apealea®
By Akshay Kedari

According to reliable sources, U.S.-based fully integrated biopharmaceutical company, Elevar Therapeutics Inc., has signed an exclusive agreement with Inceptua Group for the commercialization and distribution of its non-cremophor based paclitaxel tre...

NASA completes construction of ‘LC-48’ at Kennedy Space Center
NASA completes construction of ‘LC-48’ at Kennedy Space Center
By Akshay Kedari

The National Aeronautics and Space Administration (NASA) has reportedly announced the completion of the construction of its new launchpad at the Kennedy Space Center based in Florida. Notably, the new Launch Complex 48 or LC-48 is a pad that will be ...

How are energy storage applications driving conductive polymers demand?
How are energy storage applications driving conductive polymers demand?
By Akshay Kedari

With viable environmental stability and mechanical upsides, conductive polymers market players are gearing to infuse funds in the sector. Considered as the 4th generation of polymeric materials, one of the major selling points of conductive polymers ...