Pomelo opts for AI-based Partnerize partnership automation solution
By Akshay Kedari  Date: 2020-03-13

Pomelo opts for AI-based Partnerize partnership automation solution
  • Pomelo will be leveraging Partnerize platform to monitor its revenue partnerships in Southeast Asian trading regions
  • The selection is part of a broader strategy to incorporate innovative techs and optimize workflows

Partnerize, a leading provider of automation solutions for brands across the world, has recently announced that a renowned digital platform in Asia, Pomelo has selected Partnerize Platform as its sole partnership automation solution to boost growth.

The Partnerize Partnership Automation Platform powered by AI essentially combines the industry-leading management tools as well as the data-driven intelligence that is important in the cracking of maximum ROI from all the partnerships.

Apparently, the decision of Pomelo to select Partnerize for its platform can be a part of a broader strategy to incorporate a collection of innovative technologies and help the fashion-tech firm to optimize workflows and create a 360-degree view of all their customers.

Pomelo leverages the best technology and keeping it in line with its omnichannel strategy, it shall use the technology to capture business insights and smoothen customer experience. The company will be using the platform to raise the partner-driven sales, expand the partner ecosystem with newer partners and ensure correct revenue and traffic attribution.

Pomelo’s CMO, Jean Thomas said that the goal of the company has been to connect the offline and online experience for the customers. Pomelo is confident that Partnerize platform will help the company achieve the goal while also helping it ramp up its efforts in marketing in a scalable and efficient way.

According to reliable sources, one of the key factors for the selection was credited to the smooth Partnerize integration with the deep linking as well as mobile measurement platform of Pomelo, Branch.

Most of the sales of Pomelo are made on mobile phones wherein cross-device and comprehensive mobile tracking has been considered as an important element for any performance marketing program. It is to ensure that all the partners are credited with every conversion they drive.

 

Source Credit- https://martechseries.com/sales-marketing/customer-experience-management/pomelo-selects-partnerize-exclusive-partnership-automation-solution/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Innovaccer unveils AI-enabled patient relationship management solution
Innovaccer unveils AI-enabled patient relationship management solution
By Akshay Kedari

Innovaccer, Inc., a healthcare company, has recently launched an AI (artificial intelligence) enabled patient relationship management solution. The new solution will streamline communication between the care teams and patients. In addition, the solu...

Geely Tech to rollout a smart battery swapping network across Jinan
Geely Tech to rollout a smart battery swapping network across Jinan
By Akshay Kedari

Geely Technology Group, a Chinese automobile manufacturer, and the Municipal Government of Jinan, China, have reportedly signed an all-round strategic cooperation deal to jointly develop a network of smart battery swapping service stations across Jin...

CStone Pharmaceuticals, Pfizer finalize a $200 million share sale deal
CStone Pharmaceuticals, Pfizer finalize a $200 million share sale deal
By Akshay Kedari

Chinese biotechnology company, CStone Pharmaceuticals has recently announced that it has completed the Share Subscription Agreement with Pfizer Inc. for its newly issued shares worth US$200 million. The move furthers the biotech’s multifaceted ...

Researchers bag $6Mn grant to study the link between Parkinson’s & aging
Researchers bag $6Mn grant to study the link between Parkinson’s & aging
By Akshay Kedari

A three-year grant worth $6 million, funded by the Michael J. Fox Foundation, was recently awarded to a collaborative research team from Michigan’s Van Andel Institute (VAI) and the University of Minnesota Medical School. The grant was given th...

EY announces availability of OpsChain Network Procurement solution
EY announces availability of OpsChain Network Procurement solution
By Akshay Kedari

Ernst & Young (EY), a global professional services network, has recently announced the availability of a first-of-its-kind OpsChain Network Procurement solution. The solution has been built on the company’s OpsChain platform. It will enabl...