Pomelo opts for AI-based Partnerize partnership automation solution
By Akshay Kedari  Date: 2020-03-13

Pomelo opts for AI-based Partnerize partnership automation solution
  • Pomelo will be leveraging Partnerize platform to monitor its revenue partnerships in Southeast Asian trading regions
  • The selection is part of a broader strategy to incorporate innovative techs and optimize workflows

Partnerize, a leading provider of automation solutions for brands across the world, has recently announced that a renowned digital platform in Asia, Pomelo has selected Partnerize Platform as its sole partnership automation solution to boost growth.

The Partnerize Partnership Automation Platform powered by AI essentially combines the industry-leading management tools as well as the data-driven intelligence that is important in the cracking of maximum ROI from all the partnerships.

Apparently, the decision of Pomelo to select Partnerize for its platform can be a part of a broader strategy to incorporate a collection of innovative technologies and help the fashion-tech firm to optimize workflows and create a 360-degree view of all their customers.

Pomelo leverages the best technology and keeping it in line with its omnichannel strategy, it shall use the technology to capture business insights and smoothen customer experience. The company will be using the platform to raise the partner-driven sales, expand the partner ecosystem with newer partners and ensure correct revenue and traffic attribution.

Pomelo’s CMO, Jean Thomas said that the goal of the company has been to connect the offline and online experience for the customers. Pomelo is confident that Partnerize platform will help the company achieve the goal while also helping it ramp up its efforts in marketing in a scalable and efficient way.

According to reliable sources, one of the key factors for the selection was credited to the smooth Partnerize integration with the deep linking as well as mobile measurement platform of Pomelo, Branch.

Most of the sales of Pomelo are made on mobile phones wherein cross-device and comprehensive mobile tracking has been considered as an important element for any performance marketing program. It is to ensure that all the partners are credited with every conversion they drive.

 

Source Credit- https://martechseries.com/sales-marketing/customer-experience-management/pomelo-selects-partnerize-exclusive-partnership-automation-solution/

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Uber halts decision to shift APAC headquarters from Singapore
Uber halts decision to shift APAC headquarters from Singapore
By Akshay Kedari

Uber Technologies Inc., the American ride-hailing giant, has reportedly halted the company’s decision to relocate its Asia Pacific headquarters from Singapore to Hong Kong until December 2022. Sources cite that the company’s decision was...

PCI Pharma extends global clinical supply-chain services in Europe
PCI Pharma extends global clinical supply-chain services in Europe
By Akshay Kedari

U.S. based biopharmaceutical and pharma outsourcing services company, PCI Pharma services has reportedly announced that it reached a noteworthy milestone through the development of COE (Clinical Center of Excellence) in Berlin. According to credible...

Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
Dassault to use Proxem’s AI solution to advance 3DEXPERIENCE platform
By Akshay Kedari

French software company, Dassault Systèmes has recently revealed plans to enhance its 3DEXPERIENCE platform’s collaborative data science abilities, allowing customers to take advantage of their data patrimony by taking part in new v...

EvoNexus partners with Qualcomm to deploy 5G Incubator program
EvoNexus partners with Qualcomm to deploy 5G Incubator program
By Akshay Kedari

California-based technology startup incubator, EvoNexus has recently partnered with Qualcomm to launch its 5G incubator program. Reportedly, Qualcomm would function as a sponsor of this initiative to assist budding startups to build their 5G wireless...

University of California launches unified COVID-19 research data center
University of California launches unified COVID-19 research data center
By Akshay Kedari

The University of California Health has reportedly launched a secure and centralized database known as UC CORDS in a bid to accelerate COVID-19 research. Sources with the relevant information stated that researchers will gain access to around 460 mi...