Snapchat exploring options to bypass Apple’s upcoming privacy policies

By Akshay Kedari  | Date: 2021-04-05

Snapchat exploring options to bypass Apple’s upcoming privacy policies

Reportedly, American camera and social media company Snap Inc. is exploring different methods to circumvent Apple’s upcoming privacy regulations which will prohibit apps from collecting iPhone user information.

Apple’s highly controversial and revolutionary regulations are likely to be released this week, sources confirmed. Once these new changes are implemented, iPhone users will be given a choice whether to provide their information to third-party apps.

According to seasoned experts, this will highly affect the mobile advertising industry since information about iPhone users will not be easily accessible. Apple’s imminent privacy regulations have also compelled several American tech companies as well as app developers to look for alternatives in a bid to continue collecting user data while complying with the iPhone-maker’s policies.

If reports are to be believed, Snap is using a method called ‘probability matching’ to study the impact of Apple’s new privacy policy.

For the unversed, probability matching involves the collection of IP addresses and other data from companies to study the responses given by people in advertising campaigns. This data will then be used along with previously owned information to identify and track users.

While this program has been going on for months, it is worth noting that it goes against Apple’s new privacy policy. Snap confirmed that it will abandon the program after the iPhone-maker deploys its new privacy policy.

Snapchat further claimed that it will focus on following the guidelines that Apple will release in the coming weeks since it too believes that advertising should respect the privacy of consumers. The Snapchat owner added that team is currently working on methods to provide top-quality products while keeping consumer privacy in mind.

While Apple refused to comment on the recent development, its policy clarifies that developers will not be permitted to use analytics software to collect data and offer it to third-party vendors. Furthermore, developers or applications will not be able to use the device identifiers to identify Apple’s products and track users.

Source Credits –

https://www.gizchina.com/2021/04/03/snapchat-attempts-to-bypass-the-new-iphone-privacy-regulations/

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More >>

More News By Akshay Kedari

Interfor Corporation acquires 100% equity interest in Chaleur Forest Products

Interfor Corporation acquires 100% equity interest in Chaleur Forest Products

By Akshay Kedari

Following this funding, Interfor's long-term debt will hold a weighted average interest of 5.30% Interfor registered a Net Debt to the Invested Capital ratio of nearly 10% as of October 31, 2022 Interfor Corporation, one of the world...

ESR's ARA and Export-Import Bank of China partner in a deal worth US$1B

ESR's ARA and Export-Import Bank of China partner in a deal worth US$1B

By Akshay Kedari

Leading real estate services and investment company, ESR Group Limited, has recently announced that its exclusively-owned subsidiary, ARA and the Export-Import Bank of China have inked a breakthrough collaboration in a deal worth USD 1 billion infras...

Circularise nabs $11M to bring circular economy to industrial supply chains

Circularise nabs $11M to bring circular economy to industrial supply chains

By Akshay Kedari

Leading software platform, Circularise recently announced that it has raised $11.3 million (€11 million) in funding as part of its Series A round in a bid to advance its mission to bring a circular economy to industrial supply chains. The fun...

Sebi approves Adani Group’s proposal for additional 26% stake in NDTV

Sebi approves Adani Group’s proposal for additional 26% stake in NDTV

By Akshay Kedari

Adani Group, an Indian conglomerate, recently opened an offer to acquire an additional 26% share in New Delhi Television (NDTV), which was positively accepted by the Indian market regulator Sebi. The deal, worth USD 60.78 million, is expected to b...

ADB and Indonesia team up on coal power plant retirement contract

ADB and Indonesia team up on coal power plant retirement contract

By Akshay Kedari

The Asian Development Bank and Indonesia, along with a private power company announced partnering to refinance and retire a coal-fired power plant under a groundbreaking carbon emissions reduction program. According to reliable sources, West Java&...