Tata Motors to launch a mini electric SUV before India’s festive season

By Akshay Kedari  Date: 2021-08-16

Tata Motors to launch a mini electric SUV before India’s festive season

Tata Motors Limited is reportedly all set to launch the Hornbill SUV in India by 2021. The mini SUV will be a size lower than the already popular compact SUV, the Tata Nexon.

With the new launch, Tata intends to expand its sales network while maintaining its newly acquired 10.3% market share in the passenger vehicle market. The company also aims to add over 250 sales outlets across India by the end of the financial year 2021 to grab new customers as well as bolster its sales capacity.

Confirming the news, the President of Passenger Vehicles Business at Tata Motors Shailesh Chandra, stated that the move reflects on the company’s strategy to increase the total number of outlets from 750-800 to 920-950 by the year-end. He has also hinted at another big launch lined up, following the all-electric Hornbill SUV.

Tata Motors claims to have produced around 11,000 units each month until last year. On the other hand, the company has been producing 30,000 units this year, focusing on increasing its production, planning, and marketing capabilities.

Chandra added that the company has been able to cater to the demand of the consumers which they have generated through strategic initiatives. The ensuing festive season will be “quite productive” for the entire market, he added.

After the second wave of the COVID-19 outbreak, the number of passenger vehicles has witnessed a surge in India. Tata Motors Limited managed to grab this opportunity, which has allowed it to build a comfortable inventory catering to the upcoming festive season.

However, with the probability of the third wave looming around, the Indian automotive giant is anxious about the dearth of semiconductor chips all over the world that could disrupt the progress.

Rumors have it that Tata Motors Limited is expected to unveil the electric-variant of the Tata Tigor on August 17th this year.

Source Credits –

https://auto.hindustantimes.com/auto/news/tata-motors-to-launch-hornbill-another-ev-later-this-year-enhance-sales-infra-41629009025536.html

 

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Fintech firm Xendit becomes a unicorn following USD 150 million funding

Fintech firm Xendit becomes a unicorn following USD 150 million funding

By Akshay Kedari

Indonesian financial technology company Xendit has reportedly secured USD 150 million during a Series C funding round which was led by Tiger Global. Other investors that participated in the latest fundraising included Justin Kan’s Goat Capital,...

Samsung Biologics to participate in 2050 carbon-neutral initiative

Samsung Biologics to participate in 2050 carbon-neutral initiative

By Akshay Kedari

South Korean biotechnology firm Samsung Biologics recently revealed the signing of a Memorandum of Understanding (MoU) to join the ‘Frontier 1.5D initiative’ to devise a climate risk management model. The company is set to join the 2050 C...

Ola’s highly anticipated e-scooter sale postponed over website glitch

Ola’s highly anticipated e-scooter sale postponed over website glitch

By Akshay Kedari

The sale date for the Ola S1 and S1 Pro e-scooters was previously scheduled for 8th September. Test rides for the Ola S1 and S1 Pro scooters will begin from October 2021. Ola Electric Mobility has postponed the sales of its first e-scooter from ...

SoftBank, Deutsche Telekom partner to expand portfolio, scale business

SoftBank, Deutsche Telekom partner to expand portfolio, scale business

By Akshay Kedari

Japan-based SoftBank Group Corp. recently announced a strategic alliance and an equity share swap deal with Deutsche Telekom AG (DT). As part of the partnership, SoftBank's more than 300 portfolio firms receive access to about 240 million DT con...

Google signs agreement with Engie for 140MW renewable energy supply

Google signs agreement with Engie for 140MW renewable energy supply

By Akshay Kedari

Google has recently signed a 140MW renewable energy supply agreement with Engie Deutschland. The utility company will build and manage an energy portfolio to deliver renewable electricity from solar and wind sources in Germany to Google. The solar p...