Tyson Foods unveils its first plant-based burger and nuggets brand

By Akshay Kedari  | Date: 2019-06-15

Tyson Foods unveils its first plant-based burger and nuggets brand

Tyson is in competition with Beyond Meat, one of the few companies besides Impossible Foods to introduce a plant-based burger

Tyson Foods, world’s second largest marketer and processor of meat, recently announced the launch of Raised and Rooted, its first plant-based protein brand featuring vegetarian nuggets that reportedly taste similar to chicken, along with blended burgers which still have beef but are arguably healthier.

According to reliable sources, Tyson is supposedly in competition with Beyond Meat, one of the few  companies besides Impossible Foods to introduce a plant-based burger, one which tastes just like a beef hamburger.

Apparently, Tyson’s announcement of the launch followed right after Beyond Meat went public in May with a valuation of $1 Billion. The market shares of the company surged since the IPO by 500 percent.

Tyson Foods’ President and CEO, Noel White, stated in a press release that customers are looking for more protein diet, which is why the company is working towards creating new products that meet the needs of the growing population, seeking diets comprised of both plant and meat based protein.

Raised and Rooted nuggets are expected to be launched later in the summer and burgers will be available by this autumn, sources informed.

The largest meat producing company in U.S. confirmed that the primary component of both burgers and nuggets are pea protein. Tyson assured that they will explore categories other than ‘chicken’ burgers and nuggets which is limited to their first product, Raised and Rooted.

Chief Marketing Officer of Tyson Foods, Noelle O’Mara commented that even though Americans prioritize meat as their source of protein, there is a significant growth of interest in blended proteins and plants. The company expects the interest for the product to grow across protein types since this kind of product is appealing to consumers who enjoy multiple protein sources, O’Mara said.

Sources informed that Tyson had sold its 6.5% interest in Beyond Meat in April, which amounts to nearly $79 million worth stake.

 

Source credit- https://gizmodo.com/tyson-launches-its-first-plant-based-protein-brand-to-c-1835476740

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More >>

More News By Akshay Kedari

Alipay+ allies with Asian E-Wallets to boost cashless travel in South Korea

Alipay+ allies with Asian E-Wallets to boost cashless travel in South Korea

By Akshay Kedari

Amidst rising efforts for promoting cashless travel, prominent mobile payment providers in Asia have recently announced an integration of the cross-border digitalized payment solutions from Alipay+ in South Korea. With this move, users of e-wallet...

Seracle, Sumsub partner for offering enhanced KYC protocols and cybersecurity

Seracle, Sumsub partner for offering enhanced KYC protocols and cybersecurity

By Akshay Kedari

Sumsub will assist Seracle in building an innovative blockchain ecosystem Sumsub will offer enhanced security to Seracle at a time when losses due to cryptocurrency thefts have increased by about 60% to $1.9 billion Seracle, a global blockc...

CATL unveils new Module to Bracket tech for heavy-duty electric trucks

CATL unveils new Module to Bracket tech for heavy-duty electric trucks

By Akshay Kedari

CATL, a Chinese battery manufacturer and technology company, has reportedly introduced a new battery technology known as Module to Bracket (MTB) for heavy-duty electric trucks. As per reliable sources, the MTB technology deploys the battery module...

Arbonics nabs $1.7M to launch data & science-driven tool for landowners

Arbonics nabs $1.7M to launch data & science-driven tool for landowners

By Akshay Kedari

Arbonics, a Tallinn, Estonia-based climate tech startup, is launching a new innovative data and science-driven tool to ensure that the potential carbon income from land and forests is calculated quickly and easily for landowners in Europe to assist i...

Cruise to unveil robotaxi service in Austin and Phoenix by 2022

Cruise to unveil robotaxi service in Austin and Phoenix by 2022

By Akshay Kedari

Cruise, an American self-driving technology unit, is reportedly all set to unveil commercial robotaxi services across Phoenix, and Austin, Texas, two major spots for autonomous vehicle development, in the next 3 months before 2022 ends. During Gol...