Tyson Foods unveils its first plant-based burger and nuggets brand

By Akshay Kedari  Date: 2019-06-15

Tyson Foods unveils its first plant-based burger and nuggets brand

Tyson is in competition with Beyond Meat, one of the few companies besides Impossible Foods to introduce a plant-based burger

Tyson Foods, world’s second largest marketer and processor of meat, recently announced the launch of Raised and Rooted, its first plant-based protein brand featuring vegetarian nuggets that reportedly taste similar to chicken, along with blended burgers which still have beef but are arguably healthier.

According to reliable sources, Tyson is supposedly in competition with Beyond Meat, one of the few  companies besides Impossible Foods to introduce a plant-based burger, one which tastes just like a beef hamburger.

Apparently, Tyson’s announcement of the launch followed right after Beyond Meat went public in May with a valuation of $1 Billion. The market shares of the company surged since the IPO by 500 percent.

Tyson Foods’ President and CEO, Noel White, stated in a press release that customers are looking for more protein diet, which is why the company is working towards creating new products that meet the needs of the growing population, seeking diets comprised of both plant and meat based protein.

Raised and Rooted nuggets are expected to be launched later in the summer and burgers will be available by this autumn, sources informed.

The largest meat producing company in U.S. confirmed that the primary component of both burgers and nuggets are pea protein. Tyson assured that they will explore categories other than ‘chicken’ burgers and nuggets which is limited to their first product, Raised and Rooted.

Chief Marketing Officer of Tyson Foods, Noelle O’Mara commented that even though Americans prioritize meat as their source of protein, there is a significant growth of interest in blended proteins and plants. The company expects the interest for the product to grow across protein types since this kind of product is appealing to consumers who enjoy multiple protein sources, O’Mara said.

Sources informed that Tyson had sold its 6.5% interest in Beyond Meat in April, which amounts to nearly $79 million worth stake.

 

Source credit- https://gizmodo.com/tyson-launches-its-first-plant-based-protein-brand-to-c-1835476740

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Volvo Cars might take full control of its Chinese stake ahead of IPO

Volvo Cars might take full control of its Chinese stake ahead of IPO

By Akshay Kedari

Swedish luxury automobile manufacturer Volvo Cars Corporation reportedly signed an agreement with Zhejiang Geely Holding Group to buy out from their decade-long joint ventures to gain complete ownership of its facilities in China. According to relia...

Lamborghini expects sale volumes to hit record highs in India this year

Lamborghini expects sale volumes to hit record highs in India this year

By Akshay Kedari

Italian luxury sports car manufacturer, Automobili Lamborghini S.p.A. is reportedly expecting substantial growth in sales volumes in India this year as the carmaker is experiencing a V-shaped upturn in demand after the easing out of COVID-19 pandemic...

Netflix ventures into video games, hires former Oculus and EA developer

Netflix ventures into video games, hires former Oculus and EA developer

By Akshay Kedari

OTT streaming giant Netflix Inc. is reportedly planning to offer games on its platforms at no additional costs. The company has tapped Mike Verdu, a former Oculus and EA game development leader, to spearhead its games division. Verdu will join as th...

Clubhouse partners with TED Talks, brings exclusive chats to platform

Clubhouse partners with TED Talks, brings exclusive chats to platform

By Akshay Kedari

This deal will enable TED Conferences to sell ads or brand partnerships without being liable to pay a commission to Clubhouse. TED Conferences LLC reported 1.65 million daily episode downloads worldwide recently. Social media application Clubhou...

Jaguar Land Rover foresees 36% loss in volumes due to chip shortage

Jaguar Land Rover foresees 36% loss in volumes due to chip shortage

By Akshay Kedari

Due to the ongoing semiconductor scarcity, Jaguar Land Rover expects to complete the first half of the year with a 36% drop in volumes, however, the second half is likely to see better chip supply and improved vehicle production. In the coming month...