Verishop to introduce online digital brands at flagship URW centers

By Akshay Kedari  | Date: 2019-12-13

Verishop to introduce online digital brands at flagship URW centers

 

  • They will open 14 full or pop-up stores in the United States
  • Digital brands shall occupy both the inline and the temporary spaces

Verishop, a major online lifestyle-shopping destination and Unibail-Rodamco-Westfield (URW), a leading global operator and developer of flagship destinations, recently announced that they will be opening about 14 pop-up or full store concepts at key Westfield shopping centers in the United States.

Apparently, Verishop-incubated digitally native vertical brands (DNVBs) will be occupying both the inline and the temporary spaces along with the flexibility to change in case the company chooses to introduce new brands or concepts.

URW’s President, Jean-Marie Tritant stated that Unibail-Rodamco-Westfield happens to be a leader in providing digitally native brands an excellent platform to help promote their businesses in the U.S and Europe. He further added that Verishop will act as a perfect operator that will bring about dynamic experiences in shopping to the customers and will demonstrate the opportunity for DNVBs for the growth of their retail footprint in a strategic and targeted way. 

Verishop is an e-commerce platform that brings together the top global brands and provides the fastest free shipping online. The company owns a brand incubator program that helps all the thinkers create digital brands surrounding unique ideas which further fulfills the underserved demand from the consumers.

The first two ideas from the incubator were Ghost Democracy that was created as a collaboration with Rex Chou, the L’Oreal veteran and LETT which is a leisurewear brand created by Justine Liu, a Reformation veteran. These two brands shall be featured in the initial eight of the location in Westfield.

CEO and co-founder of Verishop, Imran Khan stated that LETT and Ghost Democracy had been created with unique identities as well as customer experiences in mind. The company is looking forward to introducing them to Westfield flagship centers. 

Khan continued that the goal for Verishop is to help customers find new brands while Westfield’s flexibility and customization of its physical spaces will enhance the discovery experience.

 

Source Credit- https://finance.yahoo.com/news/verishop-bring-incubated-digital-brands-220000196.html

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More >>

More News By Akshay Kedari

Alipay+ allies with Asian E-Wallets to boost cashless travel in South Korea

Alipay+ allies with Asian E-Wallets to boost cashless travel in South Korea

By Akshay Kedari

Amidst rising efforts for promoting cashless travel, prominent mobile payment providers in Asia have recently announced an integration of the cross-border digitalized payment solutions from Alipay+ in South Korea. With this move, users of e-wallet...

Seracle, Sumsub partner for offering enhanced KYC protocols and cybersecurity

Seracle, Sumsub partner for offering enhanced KYC protocols and cybersecurity

By Akshay Kedari

Sumsub will assist Seracle in building an innovative blockchain ecosystem Sumsub will offer enhanced security to Seracle at a time when losses due to cryptocurrency thefts have increased by about 60% to $1.9 billion Seracle, a global blockc...

CATL unveils new Module to Bracket tech for heavy-duty electric trucks

CATL unveils new Module to Bracket tech for heavy-duty electric trucks

By Akshay Kedari

CATL, a Chinese battery manufacturer and technology company, has reportedly introduced a new battery technology known as Module to Bracket (MTB) for heavy-duty electric trucks. As per reliable sources, the MTB technology deploys the battery module...

Arbonics nabs $1.7M to launch data & science-driven tool for landowners

Arbonics nabs $1.7M to launch data & science-driven tool for landowners

By Akshay Kedari

Arbonics, a Tallinn, Estonia-based climate tech startup, is launching a new innovative data and science-driven tool to ensure that the potential carbon income from land and forests is calculated quickly and easily for landowners in Europe to assist i...

Cruise to unveil robotaxi service in Austin and Phoenix by 2022

Cruise to unveil robotaxi service in Austin and Phoenix by 2022

By Akshay Kedari

Cruise, an American self-driving technology unit, is reportedly all set to unveil commercial robotaxi services across Phoenix, and Austin, Texas, two major spots for autonomous vehicle development, in the next 3 months before 2022 ends. During Gol...