Wind Point Partners takes over RTIC to expand business portfolio
By Akshay Kedari  Date: 2020-09-03

Wind Point Partners takes over RTIC to expand business portfolio

American private equity firm, Wind Point Partners has recently signed an acquisition deal with the one of the biggest direct-to-consumer (D2C) eCommerce providers of drinkware, RTIC. Reportedly, RTIC is Wind Point’s third acquisition of a family-owned enterprise this year. Wind point has always kept a keen interest in partnering with entrepreneurs and founders to drive future transformation and growth.

Founded by brothers Jim and John Jacobsen, RTIC quickly rose into fame for its high-quality and affordable tumblers, coolers, travel bags and bottles. These insulated drinkware and premium coolers are tailormade for customers like outdoor enthusiasts.

According to reliable sources, Bill Pond, the longtime consumer product executive, will be joining as the CEO of RTIC in this new alliance along with the Jacobsen brothers and Wind Point. Mr. Pond packs a rich experience of digital D2C businesses centered around outdoor and athletic consumer markets.

Mr. Pond in a recent statement said that he is excited to join RTIC, a company that already has a loyal and strong customer following. The company will not waver in its commitment to provide high quality-for-value promise as it continues to expand and grow into new categories.

As for Paul Peterson, Managing Director, Wind Point, RTIC comes as a great example of the company’s progressive strategies and is a tremendous brand to collaborate with. The company’s interests align well with the founders of RTIC.

Amidst this ongoing health crisis and changing buyer perspective, RTIC comes as a well-equipped brand to capitalize on the growth in outdoor recreation and boost in the eCommerce business. Wind Point looks forward to working with John, Jim and Bill, as well as the whole RTIC team.

Wind Point has also invested in various other consumer product companies like Tropicale Foods, U.S. Nonwovens, Evans Food Group, Voyant Beauty, Petmate and Bushnell Outdoor Products.

Source Credit: https://www.wppartners.com/overview/wind-point-partners-acquires-rtic

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Chancellor Rishi Sunak pledges £100bn to transform UK’s infrastructure
Chancellor Rishi Sunak pledges £100bn to transform UK’s infrastructure
By Akshay Kedari

As per the statement of chancellor Rishi Sunak, Britain’s first nationwide infrastructure plan would provide a “once in a lifetime investment” of approximately £100 billion to drive the nation’s recovery from the COVID-1...

Telus Communications selects Nokia to deliver 5G services in Canada
Telus Communications selects Nokia to deliver 5G services in Canada
By Akshay Kedari

According to reliable sources, Nokia Corporation has reportedly been selected by Canada-based Telus Communications Inc. to provide 5G services in Canada. The Finnish multinational technology giant will reportedly support the Canadian mobile service o...

TBI, Oracle to jointly launch cloud-based vaccine management system
TBI, Oracle to jointly launch cloud-based vaccine management system
By Akshay Kedari

Tony Blair Institute (TBI) and Oracle have recently introduced cloud technology to Africa for effective management of public health programs in the region. As per credible sources, initially, Ghana, Sierra Leone and Rwanda will use the new Oracl...

Minerva Bunkering unveils ADP for better clarity in bunker deliveries
Minerva Bunkering unveils ADP for better clarity in bunker deliveries
By Akshay Kedari

Swiss supplier of marine fuels Minerva Bunkering has reportedly introduced an innovative solution called Advanced Delivery Platform (ADP) in a bid to increase efficiency and transparency during bunkering operations. According to reliable sources, Min...

TestGorilla secures $1.2M in CapitalT-led pre-Series A funding round
TestGorilla secures $1.2M in CapitalT-led pre-Series A funding round
By Akshay Kedari

In a pre-Series A funding initiative led by a consortium of international angel investors and CapitalT, pre-employment testing software player, TestGorilla, has reportedly secured an amount of USD 1.2 million. This announcement comes amid TestGorilla...