Wind Point Partners takes over RTIC to expand business portfolio

By Akshay Kedari  Date: 2020-09-03

Wind Point Partners takes over RTIC to expand business portfolio

American private equity firm, Wind Point Partners has recently signed an acquisition deal with the one of the biggest direct-to-consumer (D2C) eCommerce providers of drinkware, RTIC. Reportedly, RTIC is Wind Point’s third acquisition of a family-owned enterprise this year. Wind point has always kept a keen interest in partnering with entrepreneurs and founders to drive future transformation and growth.

Founded by brothers Jim and John Jacobsen, RTIC quickly rose into fame for its high-quality and affordable tumblers, coolers, travel bags and bottles. These insulated drinkware and premium coolers are tailormade for customers like outdoor enthusiasts.

According to reliable sources, Bill Pond, the longtime consumer product executive, will be joining as the CEO of RTIC in this new alliance along with the Jacobsen brothers and Wind Point. Mr. Pond packs a rich experience of digital D2C businesses centered around outdoor and athletic consumer markets.

Mr. Pond in a recent statement said that he is excited to join RTIC, a company that already has a loyal and strong customer following. The company will not waver in its commitment to provide high quality-for-value promise as it continues to expand and grow into new categories.

As for Paul Peterson, Managing Director, Wind Point, RTIC comes as a great example of the company’s progressive strategies and is a tremendous brand to collaborate with. The company’s interests align well with the founders of RTIC.

Amidst this ongoing health crisis and changing buyer perspective, RTIC comes as a well-equipped brand to capitalize on the growth in outdoor recreation and boost in the eCommerce business. Wind Point looks forward to working with John, Jim and Bill, as well as the whole RTIC team.

Wind Point has also invested in various other consumer product companies like Tropicale Foods, U.S. Nonwovens, Evans Food Group, Voyant Beauty, Petmate and Bushnell Outdoor Products.

Source Credit: https://www.wppartners.com/overview/wind-point-partners-acquires-rtic

About Author

Akshay Kedari     aeresearch.net

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Google to offer cyber insurance to cloud users with Munich Re, Allianz

Google to offer cyber insurance to cloud users with Munich Re, Allianz

By Akshay Kedari

Google, Allianz, and Munich Re have teamed up to launch a Risk Protection Program. This program intends to reduce cloud security risks and provide cyber insurance designed for Google Cloud users. Google Cloud, Munich Re, Allianz Global Corporat...

Space startup GITAI secures USD 17.1 million in Series B funding round

Space startup GITAI secures USD 17.1 million in Series B funding round

By Akshay Kedari

Japanese space technology startup GITAI has reportedly secured UDS 17.1 million through a Series B funding round which was led by SPARX Innovation from Future Co. Ltd. The round also saw participation from DCL Venture Growth Fund, EP-GB (Epson’...

Williams Racing and Acronis extend their cyber protection partnership

Williams Racing and Acronis extend their cyber protection partnership

By Akshay Kedari

Williams Racing, a British Formula One motor racing team, has announced to have renewed its technology partnership with a Switzerland-based leading cyber protection and software company Acronis International GmbH. As a part of the Official Cyber Pro...

Tesla planning to set up EV manufacturing facility in Karnataka, India

Tesla planning to set up EV manufacturing facility in Karnataka, India

By Akshay Kedari

American electric car company Tesla Inc. has reportedly signed an agreement to manufacture its electric vehicles in Karnataka, India after announcing an entry into the South Asian country in 2021. The company had established its Indian subsidiary cal...

Pandemic forces Heineken to recoup profits by cutting 8000 jobs

Pandemic forces Heineken to recoup profits by cutting 8000 jobs

By Akshay Kedari

The Dutch brewing company, Heineken N.V., has recently revealed its plans to cut around 8000 jobs in an attempt to restore its operating margins after it witnessed a sharp decline in its profit trajectory amid the COVID-19 pandemic. Moreover, it will...