AT&T & CBS sign multi-year deal to end blackout on carriage services
By Nikita Chaurasia  Date: 2019-08-10

AT&T & CBS sign multi-year deal to end blackout on carriage services
  • CBS & AT&T's dispute reportedly affected the channel subscribers of DirecTV Now and other pay-tv channels.
  • The companies will work collaboratively to provide better services to the customers.

Texas based AT&T has reportedly inked a multi-year agreement with CBS to resolve a 20-day blackout embarked on the subscribers of various channel carriages. The terms of the new agreement have not been disclosed yet.

The announcement follows AT&T’s closure of previous 7-year contract in July this year. Reportedly, the deal is expected to be in effect immediately.

As per credible sources, the dispute had affected over 6.5 million customers of DIRECTV NOW, DIRECTV, and other services in at least fourteen United States market. The companies’ management has been claimed to regret the inconvenience caused to their customers and viewers.

Reportedly, the local CBS stations in a few urban cities, including New York, Chicago and Los Angeles and a few cable networks were dropped by AT&T-claimed DirecTV, DirecTV Now and U-Verse on July 20th this year after a past agreement lapsed. The services have been claimed to reach over 6.6 million people collectively.

According to the sources with the knowledge of the matter, the core of the dispute was the renewing rate that AT&T was willing to pay to convey CBS' programming. AT&T blamed CBS for charging excessively, while CBS commented that it was basically hoping to get reasonable incentives for its well-known programming. For over 20-days, the watchers on DirecTV and U-Verse were denied of various famous shows.

For the records, established in 1983 and headquartered in Texas, AT&T Incorporation is one of the world's largest telecommunications companies along with the largest provider of mobile telephone and fixed telephone services. AT&T is also the parent company of WarnerMedia which makes it one of the world's largest entertainment companies in revenue.

Meanwhile, CBS, which is headquartered in New York City is an American English language broadcast television and radio network.

Source credit: https://edition.cnn.com/2019/08/08/media/cbs-att-new-carriage-deal/index.html

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Nikita Chaurasia    

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

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