Disney to build residential communities in the U.S. with local themes

By Nikita Chaurasia  | Date: 2022-02-18

Disney to build residential communities in the U.S. with local themes

Walt Disney Co. is reportedly planning to collaborate with property developers to construct residential communities in the United States, capitalizing on fans' love for the brand outside its theme parks and entertainment industries.

The development of Cotino, a residential neighborhood in Rancho Mirage, California, featuring 1,900 housing units including single-family houses and condominiums, was announced by Disney on Wednesday. A 24-acre lagoon will be surrounded by shops and a seaside hotel. Some areas are designated for people aged 55 and above.

Disney fans adore the company's meticulous attention to detail and complex escapist experiences. The company hopes to generate similar magic in residential communities, which it claims would expand storytelling to "Storyliving".

Employees will run a community association that offers entertainment, activities, beach access, and Disney programming, while Disney Park designers plan to develop creative concepts for the communities, drawing inspiration from each region.

Storyliving by Disney, the company that owns Disneyland and Disney World, was founded to create master-planned communities in collaboration with landowners, developers, and home builders. As per sources, DMB Development is currently working on the Cotino project.

Notably, Celebration, a master-planned community in Florida established by Disney in the 1990s and given over to its residents, is a model for this endeavor.

More recently, Walt Disney World Resort completed Golden Oak, a luxury residential complex with a private clubhouse and a variety of facilities, including golf.

Those older resort villages are near Walt Disney World. According to a Disney spokesperson, the upcoming residential buildings will have no theme park connections and will be designed to reflect the history and art of the communities in which they are built.

However, Disney declined to reveal details about its capital investment into the residential project. Construction and pricing will be handled by developers and home builders, while Disney will oversee marketing as well as the volunteer club.

Source Credit:

https://money.usnews.com/investing/news/articles/2022-02-16/disney-to-develop-u-s-residential-communities-with-local-themes

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Swiftly achieves Unicorn status with $100M Series C led by BRV Capital

Swiftly achieves Unicorn status with $100M Series C led by BRV Capital

By Nikita Chaurasia

Swiftly Systems has reportedly achieved unicorn status, securing in funding through a Series C round. The prominent BRV Capital Management led this funding initiative. According to the earlier reports, Swiftly was adopted by hundreds of consumer b...

Rainforest nations unify to demand cash for climate & biodiversity preservation

Rainforest nations unify to demand cash for climate & biodiversity preservation

By Nikita Chaurasia

As per the reports, twelve nations with rainforests united to establish a collective initiative aiming to address climate change and safeguard biodiversity at summit held in Brazil. The declaration, titled "United for Our Forests," emerged ...

AI Chatbot, Llama 2, unveiled by Meta for commercial use via Microsoft

AI Chatbot, Llama 2, unveiled by Meta for commercial use via Microsoft

By Nikita Chaurasia

Meta Platforms has recently introduced Llama 2, an artificial intelligence large language model, for commercial use in collaboration with major cloud providers like Microsoft. Instead of charging for access or usage, Meta aims to share the model with...

Moderna signs agreement to explore mRNA medicines in China

Moderna signs agreement to explore mRNA medicines in China

By Nikita Chaurasia

Moderna Inc, a leading vaccine manufacturer, reportedly announced on Wednesday that it has entered into a memorandum of understanding (MoU) and a land collaboration agreement aimed at exploring opportunities for researching, developing, and producing...

Nike and Epic Games collaborate to launch Airphoria NFT in Fortnite

Nike and Epic Games collaborate to launch Airphoria NFT in Fortnite

By Nikita Chaurasia

The American footwear design & manufacturing company, Nike and Epic Games, the creators of the popular online game Fortnite, have joined forces in an exciting new collaboration. The partnership aims to bring about a groundbreaking change in the d...