Facebook and Gucci to take legal action against an online counterfeiter

By Nikita Chaurasia  Date: 2021-04-28

Facebook and Gucci to take legal action against an online counterfeiter

Social media giant Facebook and luxury fashion brand Gucci have reportedly filed a joint lawsuit against an individual who purportedly used multiple social media platforms to sell fake products of the Italian fashion company.

The lawsuit, which was filed in California, is the first of its kind for both Gucci as well as Facebook and sets a precedent for the fight against the amplifying practice of counterfeit goods sales on social media platforms.

In a statement, Gucci and Facebook alleged that the unidentified defendant used several Instagram and Facebook accounts to advocate her online counterfeit business in multiple countries. Amazon Inc. had also filed similar lawsuits during the past year with Ferragamo and Valentino.

Online sales of luxury shoes, handbags, and garments have been snowballing over the past year as the pandemic induced nationwide lockdowns, causing the temporary closing of brick and mortar stores.

Social media platforms like Facebook are eager to pave their way into the luxury market and promote social commerce.

Facebook stated that it has taken down around one million pieces of content from its platforms since last year, which were based on various reports of counterfeit content from prominent brands such as Gucci.

However, online sellers need to curb the massive proliferation of counterfeit goods sales on their platforms, as legitimate luxury brands demand high security and safety and are reluctant to sell products through third-party players, cited experts keeping track of the business trends.

In other news, Facebook has reportedly partnered with Spotify to allow listeners to play music directly from its Android and iOS apps. The social media giant previously had touted plans to launch various digital audio products, including Clubhouse-type live audio rooms as well as a technology that enables users to search for and play podcasts.

Source Link –

https://www.hindustantimes.com/world-news/gucci-facebook-file-joint-lawsuit-against-alleged-counterfeiter-101619496952559.html

 

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

CDC updates guidelines, calls for vaccinated people to mask up

CDC updates guidelines, calls for vaccinated people to mask up

By Nikita Chaurasia

The Centers for Disease Control and Prevention issued new guidelines suggesting that people who are vaccinated against Covid-19 wear masks in public as well as indoor areas where the rate of the disease is high. The CDC also stated that teachers, sta...

iPhone’s hot streak could be hampered by global chip shortage crisis

iPhone’s hot streak could be hampered by global chip shortage crisis

By Nikita Chaurasia

Apple Inc. recently stated that the global chip shortage that has affected the sales of Macs and iPads, will now hit iPhone production and the expected revenue growth is likely to decelerate. This has resulted in lowering Apple’s shares. The c...

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

By Nikita Chaurasia

American electric vehicle maker Rivian Automotive LLC reportedly secured USD 2.5 billion in a funding round led by Amazon.com Inc, T. Rowe Price, D1 Capital Partners, and Ford Motor Co. In addition, the event also saw participation from Fidelity Man...

ICEA forms committee chaired by HP India MD to boost IT hardware sector

ICEA forms committee chaired by HP India MD to boost IT hardware sector

By Nikita Chaurasia

The India Cellular & Electronics Association (ICEA) recently announced the formation of a committee to promote manufacturing and exports of the IT hardware sector. The panel headed by Ketan Patel, HP India’s Managing Director, will set up a...

Amazon to stop on-site COVID-19 testing in U.S. warehouses this month

Amazon to stop on-site COVID-19 testing in U.S. warehouses this month

By Nikita Chaurasia

Amazon is reportedly planning to discontinue on-site Coronavirus testing for its warehouse employees in the United States. The retail giant confirmed slowing down the testing by 30th July and will only resume after receiving new guidelines change fro...