Facebook-owner Meta to share more data on political advertisements

By Nikita Chaurasia  | Date: 2022-05-24

Facebook-owner Meta to share more data on political advertisements

Facebook-parent Meta Platforms Inc has recently announced that it would provide additional data from its public ad database regarding the targeting decisions made by publishers running social and political-issue advertising.

As a part of the expanded trial which began last year, Facebook’s Open Research and Transparency database column, which is used by academic researchers will now have a section for specific targeting information for such ads.

Jeff King, the Vice President of Meta, was quoted saying that the company is looking for an advertiser strategy rather than evaluating how a Facebook ad was delivered.

In recent years, Meta was forced to increase transparency regarding targeted advertising on its platforms during elections. It is worth mentioning that some institutions have long criticized Facebook for flaws and a lack of specific targeting data when it launched a public ad library in 2018.

According to the social media giant, the ad library will include a summary of targeted data for social issues and political advertisements published by a page.

An instance was shared in a blog post by Meta, stating that the ad library could reveal that out of the 2000 ads a page ran about social issues, elections, or politics over the last 30 days, 40% of their expense on these ads was targeted to people who are interested in politics.

The company also mentioned that the data for academic researchers will be made available by end of May and will reveal information starting from August 2020. Whereas the extra information in the ad library will be added in July this year.

As part of its transparency efforts, Meta has launched several programs with outside institutions. However, amid privacy concerns, the company had disabled the profiles of some researchers from NYU (New York University), who were studying political ads on its platform in 2021.

Source Credits –

https://www.financialexpress.com/industry/technology/facebook-parent-meta-to-share-more-political-ad-targeting-data/2535002/

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Swiftly achieves Unicorn status with $100M Series C led by BRV Capital

Swiftly achieves Unicorn status with $100M Series C led by BRV Capital

By Nikita Chaurasia

Swiftly Systems has reportedly achieved unicorn status, securing in funding through a Series C round. The prominent BRV Capital Management led this funding initiative. According to the earlier reports, Swiftly was adopted by hundreds of consumer b...

Rainforest nations unify to demand cash for climate & biodiversity preservation

Rainforest nations unify to demand cash for climate & biodiversity preservation

By Nikita Chaurasia

As per the reports, twelve nations with rainforests united to establish a collective initiative aiming to address climate change and safeguard biodiversity at summit held in Brazil. The declaration, titled "United for Our Forests," emerged ...

AI Chatbot, Llama 2, unveiled by Meta for commercial use via Microsoft

AI Chatbot, Llama 2, unveiled by Meta for commercial use via Microsoft

By Nikita Chaurasia

Meta Platforms has recently introduced Llama 2, an artificial intelligence large language model, for commercial use in collaboration with major cloud providers like Microsoft. Instead of charging for access or usage, Meta aims to share the model with...

Moderna signs agreement to explore mRNA medicines in China

Moderna signs agreement to explore mRNA medicines in China

By Nikita Chaurasia

Moderna Inc, a leading vaccine manufacturer, reportedly announced on Wednesday that it has entered into a memorandum of understanding (MoU) and a land collaboration agreement aimed at exploring opportunities for researching, developing, and producing...

Nike and Epic Games collaborate to launch Airphoria NFT in Fortnite

Nike and Epic Games collaborate to launch Airphoria NFT in Fortnite

By Nikita Chaurasia

The American footwear design & manufacturing company, Nike and Epic Games, the creators of the popular online game Fortnite, have joined forces in an exciting new collaboration. The partnership aims to bring about a groundbreaking change in the d...