Facebook-owner Meta to share more data on political advertisements

By Nikita Chaurasia  | Date: 2022-05-24

Facebook-owner Meta to share more data on political advertisements

Facebook-parent Meta Platforms Inc has recently announced that it would provide additional data from its public ad database regarding the targeting decisions made by publishers running social and political-issue advertising.

As a part of the expanded trial which began last year, Facebook’s Open Research and Transparency database column, which is used by academic researchers will now have a section for specific targeting information for such ads.

Jeff King, the Vice President of Meta, was quoted saying that the company is looking for an advertiser strategy rather than evaluating how a Facebook ad was delivered.

In recent years, Meta was forced to increase transparency regarding targeted advertising on its platforms during elections. It is worth mentioning that some institutions have long criticized Facebook for flaws and a lack of specific targeting data when it launched a public ad library in 2018.

According to the social media giant, the ad library will include a summary of targeted data for social issues and political advertisements published by a page.

An instance was shared in a blog post by Meta, stating that the ad library could reveal that out of the 2000 ads a page ran about social issues, elections, or politics over the last 30 days, 40% of their expense on these ads was targeted to people who are interested in politics.

The company also mentioned that the data for academic researchers will be made available by end of May and will reveal information starting from August 2020. Whereas the extra information in the ad library will be added in July this year.

As part of its transparency efforts, Meta has launched several programs with outside institutions. However, amid privacy concerns, the company had disabled the profiles of some researchers from NYU (New York University), who were studying political ads on its platform in 2021.

Source Credits –

https://www.financialexpress.com/industry/technology/facebook-parent-meta-to-share-more-political-ad-targeting-data/2535002/

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Pacific Island pushes Japan to delay wastewater release from Fukushima

Pacific Island pushes Japan to delay wastewater release from Fukushima

By Nikita Chaurasia

Pacific Island nations have reportedly pushed Japan to postpone the release of Fukushima nuclear power plant wastewater due to concerns that it may pollute fishing grounds. An appeal was made on Wednesday when Japan announced that treated sewage f...

Activist groups take Danone to court over excessive use of plastics

Activist groups take Danone to court over excessive use of plastics

By Nikita Chaurasia

Danone, the French bottled water and yogurt firm, is reportedly being sued in court by three environmental activists’ groups for failing to cut its plastic footprint significantly. According to the groups, the maker of Evian and Volvic miner...

Bosch expands security with dashcams designed for rideshare drivers

Bosch expands security with dashcams designed for rideshare drivers

By Nikita Chaurasia

Bosch, the German technology company, has reportedly expanded its security footprint in the ridesharing market with the launch of its latest security dashcams. At CES 2023, Las Vegas, the German tech firm unveiled a new integrated smart camera on ...

Australia: PM Albanese denies potential $450M payout to Rio Tinto

Australia: PM Albanese denies potential $450M payout to Rio Tinto

By Nikita Chaurasia

Australia's Prime Minister Anthony Albanese has reportedly denied rumors that Rio Tinto and its partners could receive a $450 million settlement for the Gladstone power station, which would bring the total compensation for the coal price limit to...

UK: Firms still struggle with post-Brexit trading and red tape

UK: Firms still struggle with post-Brexit trading and red tape

By Nikita Chaurasia

Businesses in the UK are still reportedly grappling after two years following the beginning of post-Brexit trading, as suggested by a new report. According to the British Chambers of Commerce (BCC), firms are still battling increased red tape and ...