Ford partners with Oreo to develop special packaging for owner’s manual

By Nikita Chaurasia  Date: 2021-07-19

Ford partners with Oreo to develop special packaging for owner’s manual

Ford Motor Company and American sandwich cookie Oreo have teamed up to create special Oreo Thins packages featuring the Ford Maverick pickup truck owner’s manual. The two companies have termed this scheme the “Oreo Thins Protection Program”.

The truck’s owner’s manual now resembles Oreo’s cookie box. This move will offer a greater opportunity for people who prefer snacks and hide them from others, as it would be difficult to spot the difference.

The special edition has “Ford 2022 Maverick Owner's Manual” etched on the side of the Oreo packaging, which provides the package an exact resemblance to the manual.

It is worth noting that during the development of the Ford Maverick pickup truck, the team spent a lot of time eating Oreos. Each time the team finished an Oreo packet, they stuck the pack for display on the wall.

Reportedly, the team consumed over 100 packets of Oreos in total. These packs are limited-edition and are available on a first-come-first-served basis in the U.S. till the stock lasts.

Ford launched the 2022 Maverick pickup truck earlier in June 2021 and comes with a hybrid petrol-electric powertrain. The Maverick truck will be available for sale soon and will cost approximately USD 19,995.

The four-door truck will be manufactured in Ford's plant of Hermosillo, Mexico. Furthermore, Ford estimates the hybrid prototype of the 2022 Maverick truck to make up around 40% of demand later this year when available for sale.

Meanwhile, rumors have it that Ford is likely to sell off its production units in India, with the ride-sharing giant Ola being the potential buyer. It appears that the move comes after the automotive sector in India was severely hit by the COVID-19 pandemic, resulting in severe monetary repercussions among carmakers.

Source Credits –

https://auto.hindustantimes.com/auto/news/ford-oreo-partner-to-create-package-resembling-owner-s-manual-in-maverick-truck-41626603538698.html

 

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

CDC updates guidelines, calls for vaccinated people to mask up

CDC updates guidelines, calls for vaccinated people to mask up

By Nikita Chaurasia

The Centers for Disease Control and Prevention issued new guidelines suggesting that people who are vaccinated against Covid-19 wear masks in public as well as indoor areas where the rate of the disease is high. The CDC also stated that teachers, sta...

iPhone’s hot streak could be hampered by global chip shortage crisis

iPhone’s hot streak could be hampered by global chip shortage crisis

By Nikita Chaurasia

Apple Inc. recently stated that the global chip shortage that has affected the sales of Macs and iPads, will now hit iPhone production and the expected revenue growth is likely to decelerate. This has resulted in lowering Apple’s shares. The c...

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

By Nikita Chaurasia

American electric vehicle maker Rivian Automotive LLC reportedly secured USD 2.5 billion in a funding round led by Amazon.com Inc, T. Rowe Price, D1 Capital Partners, and Ford Motor Co. In addition, the event also saw participation from Fidelity Man...

ICEA forms committee chaired by HP India MD to boost IT hardware sector

ICEA forms committee chaired by HP India MD to boost IT hardware sector

By Nikita Chaurasia

The India Cellular & Electronics Association (ICEA) recently announced the formation of a committee to promote manufacturing and exports of the IT hardware sector. The panel headed by Ketan Patel, HP India’s Managing Director, will set up a...

Amazon to stop on-site COVID-19 testing in U.S. warehouses this month

Amazon to stop on-site COVID-19 testing in U.S. warehouses this month

By Nikita Chaurasia

Amazon is reportedly planning to discontinue on-site Coronavirus testing for its warehouse employees in the United States. The retail giant confirmed slowing down the testing by 30th July and will only resume after receiving new guidelines change fro...