Ford partners with Oreo to develop special packaging for owner’s manual

By Nikita Chaurasia  Date: 2021-07-19

Ford partners with Oreo to develop special packaging for owner’s manual

Ford Motor Company and American sandwich cookie Oreo have teamed up to create special Oreo Thins packages featuring the Ford Maverick pickup truck owner’s manual. The two companies have termed this scheme the “Oreo Thins Protection Program”.

The truck’s owner’s manual now resembles Oreo’s cookie box. This move will offer a greater opportunity for people who prefer snacks and hide them from others, as it would be difficult to spot the difference.

The special edition has “Ford 2022 Maverick Owner's Manual” etched on the side of the Oreo packaging, which provides the package an exact resemblance to the manual.

It is worth noting that during the development of the Ford Maverick pickup truck, the team spent a lot of time eating Oreos. Each time the team finished an Oreo packet, they stuck the pack for display on the wall.

Reportedly, the team consumed over 100 packets of Oreos in total. These packs are limited-edition and are available on a first-come-first-served basis in the U.S. till the stock lasts.

Ford launched the 2022 Maverick pickup truck earlier in June 2021 and comes with a hybrid petrol-electric powertrain. The Maverick truck will be available for sale soon and will cost approximately USD 19,995.

The four-door truck will be manufactured in Ford's plant of Hermosillo, Mexico. Furthermore, Ford estimates the hybrid prototype of the 2022 Maverick truck to make up around 40% of demand later this year when available for sale.

Meanwhile, rumors have it that Ford is likely to sell off its production units in India, with the ride-sharing giant Ola being the potential buyer. It appears that the move comes after the automotive sector in India was severely hit by the COVID-19 pandemic, resulting in severe monetary repercussions among carmakers.

Source Credits –

https://auto.hindustantimes.com/auto/news/ford-oreo-partner-to-create-package-resembling-owner-s-manual-in-maverick-truck-41626603538698.html

 

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

Facebook Pages to reduce focus on Likes and followers for Indian users

Facebook Pages to reduce focus on Likes and followers for Indian users

By Nikita Chaurasia

Facebook Inc. has reportedly removed Likes from Facebook Pages for its Indian users to make the platform more user-friendly and easier to understand. This redesign of Facebook Pages was launched in January 2021 and has been rolled out for Indian user...

Merchant commerce platform Pine Labs eyeing USD 1 Bn Nasdaq listing

Merchant commerce platform Pine Labs eyeing USD 1 Bn Nasdaq listing

By Nikita Chaurasia

India is likely to witness a record number of IPOs this year, with several companies eyeing public listing to raise funds if the market sentiment remains positive. One such company, Pine Labs is reportedly planning to list itself on Nasdaq by October...

European climate group asks EU for tougher CO2 targets for truck makers

European climate group asks EU for tougher CO2 targets for truck makers

By Nikita Chaurasia

According to a recent study conducted by Europe’s Transport and Environment (T&E), the European Union (EU) should implement stricter CO2 targets for truck makers to swiftly transition to zero-emission models as present goals do not provide ...

Amazon, Google, Microsoft to join White House meeting on quantum tech

Amazon, Google, Microsoft to join White House meeting on quantum tech

By Nikita Chaurasia

Google LLC, Amazon.com Inc, and Microsoft Corp are set to join a conference on quantum technologies held by the Biden administration at the White House as the U.S. government works to ward off hacking threats and secure the flourishing quantum tech i...

U.S. aerospace manufacturers pledge to net zero emissions by 2050

U.S. aerospace manufacturers pledge to net zero emissions by 2050

By Nikita Chaurasia

U.S. aerospace firms will allegedly double down their efforts towards a climate goal by vowing to attain net-zero emissions by the year 2050, corresponding to a commitment that is to be debated by global airlines in the coming week. The U.S. Aerospa...