Google News launches Project Oasis to support local entrepreneurs

By Nikita Chaurasia  | Date: 2020-03-19

Google News launches Project Oasis to support local entrepreneurs

Google News has apparently launched Project Oasis in partnership with the University of North Carolina, Table Stakes co-founder Doug Smith, and LION Publishers. The partnership is aimed at helping the founders and aspiring founders of digital news startups to make smart decisions as they expand.

The Project Oasis will survey present online news landscape to create a database of digital-native news organizations in Canada and the U.S. It will build case studies of local publishers through surveys and interviews and feature the most successful among them. With all the information gathered, it will develop a “Starter Pack” and share it among the aspiring entrepreneurs. The “Starter Pack” will consist of tools, such as a checklist to reinforce the initial stages of starting & operating a business and step-by-step guidance.

The project is designed in response to the News Deserts Project of UNC, which presented that around 25% of the local newspapers shut from 2004 to 2018, depicting a total of 1,800. The rest of the 3,000 have been lost in the two years, whilst others have drastically restructured as a result of cost-cutting.

Chris Krewson, Executive Director, LION Publishers, reportedly stated that the ultimate aim of the Project Oasis is to make a guide for helping entrepreneurs in starting their local news business and making existing news startup founders learn from the success of their peers. The guide will not recommend any CMS used by a successful firm, any programmatic advertising or paid referral services for gaining financial sustainability, and tax statuses, he further added.

The project is observed to create more resources targeted at the digital local news entrepreneurs with its progress.

The project operations from LION will be handled by Anika Anand and will focus on the most pressing and appropriate questions in the industry. The company will reach out to 800 publications to seek information for the survey.

Source credit:

https://www.niemanlab.org/2020/03/the-google-backed-project-oasis-hopes-to-crack-the-code-of-successful-local-digital-news-organizations/

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Tatas in plans to acquire Bisleri in a deal worth USD 856 million

Tatas in plans to acquire Bisleri in a deal worth USD 856 million

By Nikita Chaurasia

India's fast-moving consumer goods company, Tata Consumer Products Ltd is reportedly all set to acquire drink company, Bisleri International in a deal worth USD 856 million (₹7000 crores), reported the packaged water makers chairman, Ramesh...

Ukio raises $28M to offer comfort to working professionals across Europe

Ukio raises $28M to offer comfort to working professionals across Europe

By Nikita Chaurasia

Ukio, an apartment rental agency in Barcelona, Spain, has reportedly raised $28 million (€27 million) in a Series A round of funding. Apparently, the cash injection consists of over $17.5 million (€17 million) in equity and more than $10...

Amazon’s AWS unveils 2nd infrastructure region in Hyderabad, India

Amazon’s AWS unveils 2nd infrastructure region in Hyderabad, India

By Nikita Chaurasia

IT service management company, Amazon Web Services, Inc. (AWS), has recently announced the unveiling of another leading AWS infrastructure region in India, the AWS Asia Pacific (Hyderabad) Region. Starting this week, the startups, developers, ente...

Beijing reports increase in COVID-19 cases after first death in six months

Beijing reports increase in COVID-19 cases after first death in six months

By Nikita Chaurasia

World's most populous country, China has recently reported the fatalities of three people in Beijing as the first fatalities from coronavirus in the last six months, with the rise in recorded new cases despite following the strictest zero-COVID p...

India flags concern as rich nations want to extend mitigation to agriculture

India flags concern as rich nations want to extend mitigation to agriculture

By Nikita Chaurasia

During the ongoing COP27 (UN climate summit) in Egypt, India has countered the developed world’s effort for extending the scope of mitigation to agriculture, stating that rich nations are not seeking to mitigate emissions by modifying their lif...