KFC ties up with Beyond Meat for meatless chicken wings & nuggets
By Nikita Chaurasia  Date: 2019-08-27

KFC ties up with Beyond Meat for meatless chicken wings & nuggets
  • One of the largest fast food chains partners with Beyond Meat to offer the plant-based chicken.
     
  • Beyond Meat’s meatless nuggets will be up for a sale at a KFC outlet in Atlanta.

An Atlanta based KFC franchise has reportedly partnered with the plant-based food company Beyond Meat to offer to its customers meatless chicken. The alliance deal makes KFC a first fast-food restaurant to serve plant-based chicken.

For the uninitiated, Beyond Meat is a company involved in the production of plant-based food products replicating the taste, quality, and nutrient profile of meat without causing harm to any animal.

It has been claimed that this deal is considered to be an extraordinary one for both the companies and over 50 billion of chicken raised in the US factory farms annually.

The founder and CEO of Beyond Meat, Ethan Brown was reportedly quoted stating that incorporating Beyond Fried Chicken in all of its KFC inspired delicacies talks about the duos’ combined ability to address the consumers need and taste buds anywhere to accompany them on their journey. Additionally, Brown expressed his regret on not being able to see the KFC legendary enjoy the major deal.

Meanwhile, KFC cited that newly launched Beyond Fried Chicken would be made available in nuggets with various options of favorite dipping sauces like those of KFC’s signature sauces. The meatless nuggets could hit the stores globally when the consumers in Atlanta seem finger lickin’ satisfied.

Apparently, Beyond Meat has always been fixated on imitation beef, with its signature Beyond Burger and new offerings of simulated ground beef.

As per trusted sources, animal welfare researchers have advised the plant-based meat companies to come out for the solutions substituting the chicken and other farmed chicken products owing to the ill treatment given to the animals on factory farms.

It has been claimed that among all other animals, the chickens have been the worst-treated animals caged in small, chemical-treated spheres where the disease is rampant, and concocted to grow so quickly that the strength of legs is given out.

Source credits: https://www.vox.com/future-perfect/2019/8/26/20833723/kfc-meatless-chicken-wings-nuggets-beyond

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Nikita Chaurasia    

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

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