Mailchimp plans to expand as a full-service marketing platform
By Nikita Chaurasia  Date: 2019-05-15

Mailchimp plans to expand as a full-service marketing platform

The company has described the move as the biggest shift in its 20-year history.

Marketing automation platform Mailchimp has reportedly announced that it has planned to expand beyond its core business by introducing a completely new product suite and a key pivot in business strategy. The company has described the move as the biggest shift in its 20-year history. Mailchimp is aiming to become an all-in-one marketing platform for small businesses, with integrated CRM at its center.

Reportedly, for the last two years, Mailchimp has moved beyond email by introducing features like Facebook ads, landing pages, social posting, Google remarketing ads, and some marketing CRM tools. The announcement of business expansion has brought all the previously introduced tools together into a single platform with tiered pricing, along with CRM and new website builder product.

 On the CRM side, Mailchimp has earlier presented tagging and more product features. The company will now expand that functionality so that users can gather information, understand audience, and act on insights all from within one platform. The users of Mailchimp will be able to tag customers with integrated CRM for more focused marketing based on interactions, clicks and open rates. The platform will also provide tips to transform audiences into paying customers.

As for websites, among 11 million active users of Mailchimp, roughly 10 percent don’t have their own websites, pushing the launch of its current landing page function. The website builder is available in beta and will create a simple website from templates. General information about a business and engagement opportunities, such as on one or more pages linked together with a navigation, downloads or commerce, will be provided through website.

Additional platform features include the ability to send recurring postcards to audiences to encourage sales; the ability to repurpose current social content to Twitter, Facebook and Instagram; and new ad retargeting capabilities on Instagram and Facebook.

Source credit: https://www.zdnet.com/article/mailchimp-expands-beyond-email-aims-to-be-full-service-marketing-provider-for-smbs/

https://mailchimp.com/announcements/ben/mailchimps-evolution/

About Author

Nikita Chaurasia    

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

Microsoft makes ‘carbon negative’ pledge to reach near zero emissions
Microsoft makes ‘carbon negative’ pledge to reach near zero emissions
By Nikita Chaurasia

Microsoft, a tech giant based in Redmond, Washington, has reportedly announced plans to go “carbon negative” by reducing carbon footprint from the atmosphere, by 2030. The technological company is placing strong emphasis on removing more...

Nissan, Renault denounce split rumors following Chairman Ghosn’s exit
Nissan, Renault denounce split rumors following Chairman Ghosn’s exit
By Nikita Chaurasia

The automakers ensure that the alliance was not under the danger of being dissolved. Renault shares have hit six years low after the split report. Automotive giants Nissan and Renault have recently denied reports of a possible split that resulte...

Visa to take over fintech firm ‘Plaid’ in $5.3 Bn acquisition deal
Visa to take over fintech firm ‘Plaid’ in $5.3 Bn acquisition deal
By Nikita Chaurasia

Visa, a financial services corporation, is reportedly acquiring Plaid, a start-up company based in San Francisco, in a deal worth $5.3 Bn. It is a long-term play that would position Visa as a leading company in the next decade and help Plaid scale it...

Dupont to invest $28Mn to produce advanced chip materials in S.Korea
Dupont to invest $28Mn to produce advanced chip materials in S.Korea
By Nikita Chaurasia

The company plans to develop a new facility in South Korea that would help reduce its dependency on Japan for semiconductor products. As Japan’s diplomatic relations with South Korea sour up, U.S. chemical company DuPont has revealed plans to...

Spotify unveils new streaming ad insertion tech to monetize podcasts
Spotify unveils new streaming ad insertion tech to monetize podcasts
By Nikita Chaurasia

Spotify Technology S.A., a Sweden based international media services provider, has reportedly announced a new podcast advertising technology called SAI (Streaming Ad Insertion) at the Consumer Electronics Show in Las Vegas. This new technology, for ...