Mailchimp plans to expand as a full-service marketing platform

By Nikita Chaurasia  | Date: 2019-05-15

Mailchimp plans to expand as a full-service marketing platform

The company has described the move as the biggest shift in its 20-year history.

Marketing automation platform Mailchimp has reportedly announced that it has planned to expand beyond its core business by introducing a completely new product suite and a key pivot in business strategy. The company has described the move as the biggest shift in its 20-year history. Mailchimp is aiming to become an all-in-one marketing platform for small businesses, with integrated CRM at its center.

Reportedly, for the last two years, Mailchimp has moved beyond email by introducing features like Facebook ads, landing pages, social posting, Google remarketing ads, and some marketing CRM tools. The announcement of business expansion has brought all the previously introduced tools together into a single platform with tiered pricing, along with CRM and new website builder product.

 On the CRM side, Mailchimp has earlier presented tagging and more product features. The company will now expand that functionality so that users can gather information, understand audience, and act on insights all from within one platform. The users of Mailchimp will be able to tag customers with integrated CRM for more focused marketing based on interactions, clicks and open rates. The platform will also provide tips to transform audiences into paying customers.

As for websites, among 11 million active users of Mailchimp, roughly 10 percent don’t have their own websites, pushing the launch of its current landing page function. The website builder is available in beta and will create a simple website from templates. General information about a business and engagement opportunities, such as on one or more pages linked together with a navigation, downloads or commerce, will be provided through website.

Additional platform features include the ability to send recurring postcards to audiences to encourage sales; the ability to repurpose current social content to Twitter, Facebook and Instagram; and new ad retargeting capabilities on Instagram and Facebook.

Source credit: https://www.zdnet.com/article/mailchimp-expands-beyond-email-aims-to-be-full-service-marketing-provider-for-smbs/

https://mailchimp.com/announcements/ben/mailchimps-evolution/

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

Zomato net loss triples to USD 46 million despite 75% jump in revenues

Zomato net loss triples to USD 46 million despite 75% jump in revenues

By Nikita Chaurasia

Indian food delivery giant Zomato Limited has reported a net loss worth USD 46 million in Q4 of FY2021-22 despite witnessing a 75% growth in revenue to USD 156 million as opposed to USD 89 million it earlier recorded during the fourth quarter of the ...

Facebook-owner Meta to share more data on political advertisements

Facebook-owner Meta to share more data on political advertisements

By Nikita Chaurasia

Facebook-parent Meta Platforms Inc has recently announced that it would provide additional data from its public ad database regarding the targeting decisions made by publishers running social and political-issue advertising. As a part of the expan...

Massachusetts finds first 2022 monkeypox case in the United States

Massachusetts finds first 2022 monkeypox case in the United States

By Nikita Chaurasia

The Massachusetts Department of Public Health has recently reported the first case of a rare infection called monkeypox in a man who recently visited Canada. According to Boston’s public department, the identified case is no threat to the pu...

Russia denies plans of blocking YouTube & cutting off from the internet

Russia denies plans of blocking YouTube & cutting off from the internet

By Nikita Chaurasia

The Digital Development Minister of Russia has reportedly stated that the country is not planning to block Google’s video streaming platform YouTube as such a move would affect its users and will therefore be avoided.  It is worth notin...

Indian food delivery giant Swiggy to buy Dineout from Times Internet

Indian food delivery giant Swiggy to buy Dineout from Times Internet

By Nikita Chaurasia

Swiggy, an Indian food delivery giant, has recently announced an agreement with Times Internet to buy Dineout, a dining and restaurant technology platform. Swiggy will use the acquisition to enter the dining out (non-delivery) market, where it will c...