MakeMyTrip reports 150% surge in super-luxury, premium hotel bookings

By Nikita Chaurasia  | Date: 2022-05-05

MakeMyTrip reports 150% surge in super-luxury, premium hotel bookings

Indian online travel company MakeMyTrip recently revealed that its bookings for premium and super luxury hotels have increased by a whopping 150% during the pandemic. The company claimed that more Indians are now traveling to these super-luxury and premium properties given the increasing demand for elite travel experiences.

According to the company reports, around one in three Indians searched and booked a luxury or premium hotel during the pandemic. The average room cost in these hotels is around USD 200.

Confirming this, Vipul Prakash, the company’s Chief Operating Officer, stated that the increasing number of Indians traveling to these destinations has accelerated the demand for luxury and super-premium hotels. He added that non-metro areas have also started to consider these properties as rejuvenating options.

Following this, Prakash further cited that MakeMyTrip bookings during the pandemic were comparatively 90% and 40% higher than the bookings recorded during the pandemic’s first wave and second wave respectively. As a result, the company’s luxury hotel bookings were almost 150% higher compared to the pre-pandemic period.

It is worth mentioning that the increase in booking numbers is primarily driven by tier 2 and tier 3 market areas, such as Coorg, Goa, and Mumbai. Observing the demand for luxury and super-premium hotels, the company has now launched its new collection of thematic properties to capitalize on the current trends.

Through the launch of a new platform known as Luxe Selection, the company now aims to provide a comprehensive view of luxury properties across the country. This will allow Indian travelers to find their ideal hotel according to their needs and requirement.

In this context, MakeMyTrip’s Chief Business Officer, Abhishek Logani, stated that the company’s new platform will allow travelers to book various types of packages, such as airport transfers, room upgrades, and spa services are few options to note. These packages will be customized to meet each customer’s needs accordingly.

Source Credits –

https://www.business-standard.com/article/companies/makemytrip-sees-150-rise-in-super-luxury-premium-hotel-bookings-122050400291_1.html

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Pacific Island pushes Japan to delay wastewater release from Fukushima

Pacific Island pushes Japan to delay wastewater release from Fukushima

By Nikita Chaurasia

Pacific Island nations have reportedly pushed Japan to postpone the release of Fukushima nuclear power plant wastewater due to concerns that it may pollute fishing grounds. An appeal was made on Wednesday when Japan announced that treated sewage f...

Activist groups take Danone to court over excessive use of plastics

Activist groups take Danone to court over excessive use of plastics

By Nikita Chaurasia

Danone, the French bottled water and yogurt firm, is reportedly being sued in court by three environmental activists’ groups for failing to cut its plastic footprint significantly. According to the groups, the maker of Evian and Volvic miner...

Bosch expands security with dashcams designed for rideshare drivers

Bosch expands security with dashcams designed for rideshare drivers

By Nikita Chaurasia

Bosch, the German technology company, has reportedly expanded its security footprint in the ridesharing market with the launch of its latest security dashcams. At CES 2023, Las Vegas, the German tech firm unveiled a new integrated smart camera on ...

Australia: PM Albanese denies potential $450M payout to Rio Tinto

Australia: PM Albanese denies potential $450M payout to Rio Tinto

By Nikita Chaurasia

Australia's Prime Minister Anthony Albanese has reportedly denied rumors that Rio Tinto and its partners could receive a $450 million settlement for the Gladstone power station, which would bring the total compensation for the coal price limit to...

UK: Firms still struggle with post-Brexit trading and red tape

UK: Firms still struggle with post-Brexit trading and red tape

By Nikita Chaurasia

Businesses in the UK are still reportedly grappling after two years following the beginning of post-Brexit trading, as suggested by a new report. According to the British Chambers of Commerce (BCC), firms are still battling increased red tape and ...