Peloton sues rival firms iFit and Echelon for patent infringement

By Nikita Chaurasia  Date: 2021-11-17

Peloton sues rival firms iFit and Echelon for patent infringement

U.S.-based exercise equipment and media company Peloton Interactive Inc. has reportedly filed lawsuits against its rivals Echelon Fitness and iFit, claiming that they violated patents related to its on-demand classes.

Peloton stated that Echelon and iFit are gaining customers using its technology. In its case against iFit, Peloton said that before its entry into the industry, iFit only allowed subscribers to work with pre-recorded sessions on their machines without including any community engagement options.

The company also objected against iFit’s newly launched SmartAdjust and iFit’s ActivePulse features, which automatically adjust settings like workout speeds. Peloton had introduced a strikingly similar feature called ‘auto-follow’ on its Bike Plus, which automatically modifies the bike’s resistance during a workout without any manual efforts.

As for Echelon, Peloton called out the company’s rowers, connected bikes, and treadmills — all of which provide remarkably similar services to customers at lower prices. During the COVID-19 pandemic, Echelons products were often categorized as alternatives to Peloton offerings by various consumer tech sites.

Peloton has also claimed that several other products introduced by iFit and Echelon have benefitted off of its technology, including stationary bikes, rowers, treadmills, and ellipticals which are under the ProForm, NordicTrack, and FreeMotion brands.

Ultimately, Peloton is seeking to obtain a favorable court order that would prevent both iFit and Echelon from infringing on its patents, as well as to receive fair compensation.

If granted, the decision could have a huge impact on the overall fitness space as most modern connected fitness hardware are equipped with some or the other form of on-demand classes and leaderboards.

Similar products like Tonal, Hydrow, Mirror, the SoulCycle Bike, and several other lesser-known brands have been launched in Peloton’s wake. Meanwhile, tech giant Apple Inc. had also introduced its own competitor Fitness Plus in late 2020.

Source Credits –

https://www.theverge.com/2021/11/15/22783952/peloton-fitness-tech-echelon-ifit-nordictrack

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

Samsung to supply new auto chips for Volkswagen’s infotainment system

Samsung to supply new auto chips for Volkswagen’s infotainment system

By Nikita Chaurasia

South Korean electronics major Samsung Electronics Co. Ltd. will supply advanced auto chips to Volkswagen AG. The new chips will be integrated in the German automotive giant’s upcoming infotainment system which is currently being developed by S...

Canada limits 5G around airports over aircraft interference concerns

Canada limits 5G around airports over aircraft interference concerns

By Nikita Chaurasia

Much to the surprise of the telecom industry, the Department of Innovation, Science, and Economic Development (ISED) of Canada has reportedly decided to limit some 5G services that could possibly interfere with radio altimeters, which are crucial com...

U.S. planning to invest billions to expand COVID-19 vaccine production

U.S. planning to invest billions to expand COVID-19 vaccine production

By Nikita Chaurasia

The United States is reportedly planning to make substantial investments to improve its COVID-19 vaccine manufacturing capacity. The country intends to produce at least a billion doses by the second half of 2022. This decision is driven by the huge ...

Apple’s digital ID card plan could be funded through states, taxpayers

Apple’s digital ID card plan could be funded through states, taxpayers

By Nikita Chaurasia

Apple is reportedly working on allowing users in participating states to digitally store their state IDs  or driver’s licenses on their iPhone wallet. However, the multibillion-dollar company will partially rely on the respective states &m...

South Korea demonstrates systems for urban air mobility management

South Korea demonstrates systems for urban air mobility management

By Nikita Chaurasia

South Korea has reportedly tested methods for operating urban air mobility (UAM) vehicles, which it aims to use for taxis that will fly between downtown Seoul and major airports as early as 2025. In 2020, South Korea had announced its plan to launch...