Truecaller to come preinstalled on some Android phones in key markets

By Nikita Chaurasia  | Date: 2022-02-08

Truecaller to come preinstalled on some Android phones in key markets
  • Truecaller intends to cover 100 million new smartphones in the next two years.
  • The call identification app has over 220 million active users in India alone.

 

Truecaller has reportedly teamed up with some leading Android phone makers to have its app pre-installed on smartphones in crucial markets such as India, Malaysia, Latin America, and Indonesia.

 

The call identification app intends to cover over 100 million new smartphones in these markets in the next two years, as part of its plans on engaging with as many manufacturers as possible and expanding its international footprint.

 

The move will also allow Android smartphones users access to the latest version of the Truecaller app within seconds of setting up their new phones. In this context, Alan Mamedi, the co-founder and CEO at Truecaller mentioned that these preloaded apps do not necessarily lead to new customers, but they do enable them to discover the app's features and benefits.

 

Aside from being known for verifying contacts and blocking unwanted calls, Truecaller now intends to expand its global reach and make it easier to use for millions of potential users. It is worth noting that Truecaller has over 220 million active users in India, where the total number of Android users accounts for 450 million, which is nearly half of all smartphone users in India.

 

Mamedi further added that the number of smartphone users is predicted to hit 700 million in the next three years. Since the last two years, Truecaller’s market penetration increased from 35% to 50%, further demonstrating the greater potential to scale up even faster in the ensuing years.

 

It is worth mentioning that although Truecaller will be preloaded in some Android smartphones, users will still be given a choice of using the app, given the fact that factory pre-installation has explicitly refrained from guaranteeing a new active user on a particular app.

 

Source credit:

https://www.business-standard.com/article/companies/truecaller-works-with-android-phone-makers-to-preload-app-in-key-markets-122020701222_1.html

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More >>

More News By Nikita Chaurasia

Pacific Island pushes Japan to delay wastewater release from Fukushima

Pacific Island pushes Japan to delay wastewater release from Fukushima

By Nikita Chaurasia

Pacific Island nations have reportedly pushed Japan to postpone the release of Fukushima nuclear power plant wastewater due to concerns that it may pollute fishing grounds. An appeal was made on Wednesday when Japan announced that treated sewage f...

Activist groups take Danone to court over excessive use of plastics

Activist groups take Danone to court over excessive use of plastics

By Nikita Chaurasia

Danone, the French bottled water and yogurt firm, is reportedly being sued in court by three environmental activists’ groups for failing to cut its plastic footprint significantly. According to the groups, the maker of Evian and Volvic miner...

Bosch expands security with dashcams designed for rideshare drivers

Bosch expands security with dashcams designed for rideshare drivers

By Nikita Chaurasia

Bosch, the German technology company, has reportedly expanded its security footprint in the ridesharing market with the launch of its latest security dashcams. At CES 2023, Las Vegas, the German tech firm unveiled a new integrated smart camera on ...

Australia: PM Albanese denies potential $450M payout to Rio Tinto

Australia: PM Albanese denies potential $450M payout to Rio Tinto

By Nikita Chaurasia

Australia's Prime Minister Anthony Albanese has reportedly denied rumors that Rio Tinto and its partners could receive a $450 million settlement for the Gladstone power station, which would bring the total compensation for the coal price limit to...

UK: Firms still struggle with post-Brexit trading and red tape

UK: Firms still struggle with post-Brexit trading and red tape

By Nikita Chaurasia

Businesses in the UK are still reportedly grappling after two years following the beginning of post-Brexit trading, as suggested by a new report. According to the British Chambers of Commerce (BCC), firms are still battling increased red tape and ...