Vodafone Idea, ShemarooMe team up to offer access to streaming content

By Nikita Chaurasia  Date: 2019-03-05

Vodafone Idea, ShemarooMe team up to offer access to streaming content

ShemarooMe’s wide range of regional content across genres would be accessible to Vodafone Play and Idea Movies & TV subscribers

India’s telecommunications giant Vodafone Idea has announced that it is entering into a strategic partnership with ShemarooMe, the newly launched video streaming platform from Shemaroo Entertainment. Under this exclusive collaboration, Idea Movies & TV as well as Vodafone Play subscribers would gain complete access to the content library of Shemaroo across various genres.

Vodafone Idea Limited’s Chief Marketing Officer, Sashi Shankar, commented on the partnership saying the deal with Shemaroo would help to offer rich curated content form different genres to customers. Shankar stated that the company’s customers would benefit from the best quality Gujarati content on Idea and Vodafone’s mobile applications exclusively. Based on the culture, language preferences and consumption pattern, the company aims to provide authentic entertainment to customers, he said.

Shankar added that the company believes video and regional content would prove to be a key differentiator and its consumption would increase quickly over the next few years, especially in Gujarat’s market due to its affinity for seeing Gujrati plays. He mentioned that the company has been working to reinforce its content offerings and this exclusive partnership represents another step towards enhancing its content portfolio.

ShemarooMe, for the record, comprises of a broad range of content offerings that span numerous genres such as music, movies, plays, TV shows, kids, devotional and similar, available in Gujarati as well as many more languages. Gujrati content fans all over the country would be able to access more than 400 of the latest Gujrati plays, blockbuster movies and a lot more via ShemarooMe through this partnership.

Hiren Gada, Shemaroo Entertainment Limited CEO said ShemarooMe boasts of a large plethora of content across various genres along with unmatched Gujrati content offerings that cater to the real fans of Indian content. He was confident that Idea Movies & TV and Vodafone Play subscribers will greatly appreciate ShemarooMe offerings.

About Author

Nikita Chaurasia     aeresearch.net

Nikita Chaurasia

An accomplished professional in the field of content development, playing with words comes naturally to Nikita Chaurasia. After completing her post-graduate MBA degree in Advertising and PR, Nikita worked across numerous content-driven verticals, undertaking diverse r...

Read More

More News By Nikita Chaurasia

CI NMF, Amp Energy India to jointly invest USD 200 Mn in renewables

CI NMF, Amp Energy India to jointly invest USD 200 Mn in renewables

By Nikita Chaurasia

Copenhagen Infrastructure Partners, one of the biggest renewable energy-centered fund managers worldwide, has signed an agreement with Amp Energy India Pvt Ltd. for joint equity investments of USD 200 million in renewables, using its Copenhagen Infra...

CDC updates guidelines, calls for vaccinated people to mask up

CDC updates guidelines, calls for vaccinated people to mask up

By Nikita Chaurasia

The Centers for Disease Control and Prevention issued new guidelines suggesting that people who are vaccinated against Covid-19 wear masks in public as well as indoor areas where the rate of the disease is high. The CDC also stated that teachers, sta...

iPhone’s hot streak could be hampered by global chip shortage crisis

iPhone’s hot streak could be hampered by global chip shortage crisis

By Nikita Chaurasia

Apple Inc. recently stated that the global chip shortage that has affected the sales of Macs and iPads, will now hit iPhone production and the expected revenue growth is likely to decelerate. This has resulted in lowering Apple’s shares. The c...

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

EV maker Rivian bags USD 2.5 Bn in a funding round led by Amazon, Ford

By Nikita Chaurasia

American electric vehicle maker Rivian Automotive LLC reportedly secured USD 2.5 billion in a funding round led by Amazon.com Inc, T. Rowe Price, D1 Capital Partners, and Ford Motor Co. In addition, the event also saw participation from Fidelity Man...

ICEA forms committee chaired by HP India MD to boost IT hardware sector

ICEA forms committee chaired by HP India MD to boost IT hardware sector

By Nikita Chaurasia

The India Cellular & Electronics Association (ICEA) recently announced the formation of a committee to promote manufacturing and exports of the IT hardware sector. The panel headed by Ketan Patel, HP India’s Managing Director, will set up a...